Brand Manager

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In a large company, professionals must plan and coordinate their products to drive sales and ensure survival in the business world. Many times, a company might produce several different products, each requiring separate branding strategies and approaches to market effectively. To ensure a brand’s success, companies assign a brand manager to oversee market research, development, and the various marketing strategies of a brand.

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Market Demand

Aspiring brand executives can seek employment with publishing houses, ad agencies, video production facilities, corporate communication companies and other MARKETING and branding organizations.

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Education

Successful applicants should have at least an undergraduate degree in business, liberal arts, or a related field. Recruiters look for leadership, analytical skills, problem solving ability, teamwork, and creativity. Advertising and PR experience would be equally useful along with any professional knowledge of the particular product or product market in question.

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