Your guide to become a Mass Communication Executive in Malaysia

Average Salary

RM 2,500

Job Demand

About this career
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Just like its name, a mass communication executive is responsible for conveying their organization's internal and external messages.

Just like its name, a mass communication executive is responsible for conveying their organization's internal and external messages. They have to ensure proper flow of communication, both internally and externally to keep everyone informed of the company’s policies and developments.

Ensure smooth internal communication between employees

develop print materials and branding strategies

serve as the company spokesperson to the media and the general public

Communicate company's policies or position on issues

Issuing press releases, arranging interviews and compiling press kits.

communicate with the media and other interested parties to announce new products and discuss organizational changes to increase positive image of the company

Strong oral and written communication skills

Leadership skills

An interest in the latest topics and trends

Love to socialize

Starting as a mass communications executive, you could work your way to become a Communications Manager or Digital Marketing Manager. Some companies combine marketing and public relations together so the position would be called ‘Marketing Communications Manager’.

A diploma or degree in mass communication would be sufficient. Priority will be given to those who major in public relations or marketing, and with experience, you can work your way to the top.

Regular working hours but if a crisis happens, you’ll have to work round the clock to resolve the matter..