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A Sales Executive is an employee whose main job is to sell the company’s products or services.
Sales Executives act as the principal point of contact between an organisation and its clients. Working alongside their sales team, their job scope covers a broad range of activities such as researching the best way to attract customers to buy their products, coordinating sales visits, as well as demonstrating and presenting products to clients and customers. A Sales Executive is someone with charm, charisma, and a great sense of appeal to them. They’re the ones who convince people ...
Sales Executives act as the principal point of contact between an organisation and its clients. Working alongside their sales team, their job scope covers a broad range of activities such as researching the best way to attract customers to buy their products, coordinating sales visits, as well as demonstrating and presenting products to clients and customers. A Sales Executive is someone with charm, charisma, and a great sense of appeal to them. They’re the ones who convince people to buy products, not by trick or wit, but simply by having great communication skills and being enthusiastic and passionate about what it is they’re selling. To be a successful Sales Executive, you must have a lot of ambition and drive, and be able to deal with rejection with a positive outlook.
Ideal for those who don’t like to be stuck in an office cubicle all day
Potential to earn a lot of money in a short time if performance is consistent
Opportunity to meet lots of different people
Can be stressful and demanding because the growth of the organisation or company directly depends on the sales team
Working hours can be quite unpredictable
Highly competitive field
Build good relationships with clients and also other organisations
Research the market and keep up to date with the latest products
Present your products in a favourable manner to potential business partners
Convince customers to buy your products
Maintain and develop good relationships with existing and potential customers
Respond to customer and client enquiries
Discuss promotions with customers
Liaise with suppliers regarding products
Record sales and order information in an organised manner
Understand the customer’s and the clients’ requirements
Negotiate the terms of sale
Represent the organisation or company at trade exhibitions and events
Recognise trends and convey the information back to the Sales Team
Review sales performance over a certain period of time
Ability and determination to sell
A Sales Executive should be very charismatic and able to convince customers to buy their products. Confidence is key, and knowing the details of your products beforehand is crucial when selling it. Therefore research plays a big role on top of your ability to sell.
Excellent communication skills
As a Sales Executive, you’ll be seeing and talking to a lot of different people, whether they are your clients or potential customers. Keeping up a positive outlook and having self-motivation while on the job is a big plus when dealing with people.
Ability to work independently or as a team
The flexibility of a Sales Executive’s working environment may require you to work independently in some areas, and within a team in others. For example, doing market research and presenting certain products to clients may require you to be independent as you will be handling most preparation on your own. However, as the Sales Executive operates within the Sales Team, much of the discussions, relationship building, and sales coordinating would involve input from the rest of the team.
Business Administration and Management
To become a Sales Executive, you require no specific degree as it is open to all graduates. However, engaging yourself with subjects such as Business Management, Marketing, and Economics will improve your chances in obtaining the career.
The working hours of a Sales Executive are long and nonstandard, heavily depending on customer schedules and requests. During the last quarter, you would have to work longer in order to meet your targets. Besides that, a lot of travelling is also required in order to meet clients and for trade exhibitions or events..