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TAR UMT - Tunku Abdul Rahman University of Management and Technology3
Bachelor of Public Relations (Honours)

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TAR UMT - Tunku Abdul Rahman University of Management and Technology

Kuala Lumpur

Overview
Courses
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Bachelor Of Public Relations (Honours)

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Mode

Full Time
Level

Degree
Duration

3 Years
Intake

Jun
Tution Fees

RM 33,200

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Apply Online

COURSE OVERVIEW

This programme develops students' practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students' experiential skills are enhanced via case studies, campaigns and internship.

ENTRY REQUIREMENTS

Exams

Detailed entry requirements

STPM

Grade C in 2 relevant subjects

A Level

Grade D in 2 relevant subjects

UEC

Grade B in 5 relevant subjects

TAR UMT

Foundation in Arts (Track C) OR Relevant Diploma

Other IHL

Relevant Foundation/ Diploma accredited by MQA

Compulsory subject:

(1), (2), (3), (4) and (5) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Note:

a) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.

b) TAR UMT Diploma will be accepted on credit transfer into Bachelor Degree programmes.

c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.

d) Subject to the Ministry of Education latest requirements.

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