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Bachelor Of Business (Hons) In Sales And Marketing

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  • icons
    Mode
    Full Time
  • icons
    Level
    Degree
  • icons
    Duration
    3 Years
  • icons
    Intake
    Jan, May & Sep
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    Tution Fees
    RM 24,400

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COURSE OVERVIEW

The programme provides an in-depth insight on the concepts and applications of sales and marketing in this rapidly changing business world.


The Bachelor of Business (Hons) in Sales and Marketing instils graduates with an understanding of what drives consumer decisions and enable them to develop solutions to meet those needs and practise persuasive and creative communication to maximise positive customer relationship. With this sales and marketing degree, graduates will be ready to face challenges and thrive in the field of business.

ENTRY REQUIREMENTS

Exams
Detailed entry requirements

Regular Entry

Candidates must fulfil one of the following criteria:

With a pass in English and Mathematics at SPM / UEC Senior Middle III and
  • Grade C (SGP 2.0) in at least two (2) subjects / two (2) Principals in STPM / HSC / A-Level
  • Five (5) Grade Bs in UEC Senior Middle III

Other eligible qualifications
  • An approved / accredited Diploma / Advanced Diploma
  • An approved Foundation / Matriculation (minimum CGPA 2.00 out of 4.00) qualification from other private and public universities in Malaysia
  • Other equivalent qualifications recognised by the Malaysian Government

Accreditation of Prior Experiential Learning (APEL)

Accreditation of Prior Experiential Learning (APEL) provides an opportunity for individuals with working experience but lack of formal academic qualifications to pursue their tertiary studies. APEL involves the identification, documentation and assessment of prior experiential learning to determine the extent to which an individual has achieved the desired learning outcomes, for access to a programme of study.

Applicants should comply with the following admission criteria stipulated by the Ministry of Higher Education (MOHE) and Malaysian Qualifications Agency (MQA):
  • The candidate should be at least 21 years of age in the year of application and possess relevant work experience.

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