First City University College

This degree programme is specially- designed for fashion enthuasists who aspire to take their passion higher and enable them to market and brand their own fashion products. By pursuing this programme, students are taught to:

Explore the breadth and depth of fashion marketing and branding practice through the application of their ideas across a range of marketing and branding contexts and disciplines

Provide a challenging mix of theoretical and business related studies designed to appeal to students who wish to pursue a career in the fashion industry or to undertake further study;

Understand the activities of fashion-related industries with the complexities of consumer behaviour and the consumers' role in the fashion system to nurture a strong commercial awareness enhanced with production knowledge;

Understand the function and role of fashion marketing and branding that will enable students to engage confidently with the broader fashion environment, and globally;

Develop a range of promotional materials and displays to demonstrate the collaboration in a trend research venture.