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This course teaches students how to develop strong, customer-centric digital marketing strategies, execute them across key digital channels, and evaluate and optimise them using Google Analytics, A/B testing, etc.
This is a beginner-friendly program with no prerequisites, although many students are familiar with basic marketing concepts and have worked on campaigns. Whether you’re brand new to the field or you’re looking to get more from existing campaigns, our curriculum will enable you to explore the full suite of modern marketing tools and put them to work for you, your company, and your career.
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