Courses

Institutions

Your Everything Guide to Public Relations

Duration
3 - 4 years
Average Salary
MYR 2,500 - 4,000
Average Fees
MYR 20,000 - 95,000

Job Demand

Want to know more? Find out everything you need to know about studying Public Relations in Malaysia.

You’re the right fit for this course if you:

Have strong interpersonal skills
Enjoy writing, storytelling and managing events
Are interested in media relations

#1 Basics of Public Relations

a) What is Public Relations

Public Relations (PR) is the strategic management of communication between organisations and their audiences to build and maintain a positive image.

It involves shaping public perception, managing reputations, and fostering strong relationships through media, events, and storytelling.

b) Public Relations Paths to Shape Your Career

Corporate Communications

Media Relations

Digital PR

Event Management

Field	Description
Corporate Communications	Manage internal and external communications for organisations to align with their goals.
Media Relations	Build relationships with journalists and manage press releases, media coverage and interviews.
Digital PR	Focus on online reputation management, social media strategies and influencer collaborations.
Event Management	Plan and execute events to boost brand awareness and engagement.

c) AI’s Role in Public Relations

Will AI Replace Me?

No, AI Won’t Replace You - It Will Empower You:
AI can assist in analysing audience sentiment, automating routine tasks and creating data-driven insights, but creativity and personal connections remain essential.
How You and AI Can Work Together:
Use AI tools for social listening, media monitoring and crafting targeted campaigns, allowing you to focus on building strong relationships and storytelling.
Future-Proofing Your Career:
Stay updated on AI-driven tools like sentiment analysis, data analytics and automated content creation to enhance efficiency and effectiveness in PR campaigns.

#2 Navigating Your Academic Journey

a) Entry Requirements & Qualifications

Pathway	Requirements	Next Steps
Pre-university	SPM, ideally with credits in English	Pursue a Bachelor’s Degree in Public Relations.
Degree	Completed Pre-University/Foundation with a minimum CGPA in relevant subjects	Career in PR agencies, corporate communications, or media relations roles. Postgraduate Diploma, Master’s, Phd.
Post-graduate	Bachelor’s in Public Relations	Specialise in fields such as corporate communication strategy, digital media management or brand consultancy.

b) What You Will Study in Public Relations

You’ll focus on core subjects to build a strong foundation. These subjects include:

Introduction to Public Relations

Media Writing and Communication

Branding and Reputation Management

Event Planning and Management

c) Key Skills for Public Relations

Here are some key skills that will help you succeed in a Public Relations course:

Strong Communication Skills

Creativity and Storytelling

Problem-Solving and Crisis Management

Digital and Social Media Savvy

Don’t worry if you’re still developing these skills — a Public Relations degree will help you build them along the way!

Just be prepared for the journey ahead.

#3 Career Options For You

a) Top Career Paths

Once you’ve completed your degree, a variety of career paths open up to you, including:

Corporate Communication Specialist

Public Relations Manager

Social Media Strategist

Event Coordinator

Industry Insights

With the rise of digital platforms, public relations professionals are more crucial than ever in managing brand reputation and fostering meaningful audience engagement.