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Your Everything Guide to Event Management

Duration
3 - 4 years
Average Salary
MYR 2,500 - 6,000
Average Fees
MYR 20,000 - 60,000

Job Demand

Want to know more? Find out everything you need to know about studying Event Management in Malaysia.

You’re the right fit for this course if you:

Are organised and detail-oriented
Enjoy planning events
Have good communication skills

#1 Basics of Event Management

a) What is Event Management

Event Management focuses on planning, organising and executing events such as conferences, concerts, festivals and corporate meetings. It combines creativity with logistics to deliver memorable experiences.

b) Event Management Paths to Shape Your Career

Corporate Events

Entertainment Events

Wedding Planning

Exhibitions & Expos

Field	Description
Corporate Events	Plan and execute meetings, seminars and product launches
Entertainment Events	Manage concerts, festivals and live shows.
Wedding Planning	Specialise in organising weddings and private celebrations.
Exhibitions & Expos	Coordinate trade shows and exhibitions for businesses.

c) AI’s Role in Event Management

Will AI Replace Me?

No, AI Won’t Replace You - It Will Empower You:
AI enhances event management by automating administrative tasks, providing data-driven insights and streamlining event planning processes. Human creativity and interpersonal skills remain irreplaceable.
How You and AI Can Work Together:
AI can help with attendee data management, personalised marketing and real-time event analytics. It can also streamline ticketing and scheduling processes.
Future-Proofing Your Career:
Embrace AI and event tech tools to stay ahead in the industry. From virtual event platforms to AI-powered insights, mastering these technologies ensures you remain competitive in the dynamic event management landscape.

#2 Navigating Your Academic Journey

a) Entry Requirements & Qualifications

Pathway	Requirements	Next Steps
Pre-university	SPM, ideally with credits in English	Pursue a Bachelor's Degree in Event Management.
Degree	Completed Pre-University/Foundation with a minimum CGPA in relevant subjects	Career in roles like event coordinator, event planner or venue manager. Postgraduate Diploma, Master’s, Phd.
Post-graduate	Bachelor’s Degree in Event Management	Specialise in luxury event management, corporate event planning or festival management.
Professional Qualification (CEM Certification)	Internship or work experience in event management/ Complete training programmes or certifications like the Certified Event Manager (CEM)	You’ll have the opportunity to take on high-level roles in event design, strategic planning and large-scale event management.

b) What Will You Study in Event Management?

You’ll focus on core subjects to build a strong foundation. These subjects include:

Event Planning and Budgeting

Public Relations for Events

Logistics and Venue Management

Event Safety

c) Key Skills for Event Management

Here are some key skills that will help you succeed in an Event Management course:

Strong organisational skills

Creativity in event design

Excellent interpersonal skills

Able to work under pressure

Don’t worry if you’re still developing these skills — an Event Management degree will help you build them along the way!

Just be prepared for the journey ahead.

#3 Career Options For You

a) Top Career Paths

Once you’ve completed your degree, a variety of career paths open up to you, including:

Event Planner

Wedding Coordinator

Corporate Event Manager

Festival or Concert Organiser

Industry Insights

The event industry in Malaysia is thriving, with demand for both physical and virtual events. Opportunities abound in entertainment, corporate sectors and tourism.