Your Everything Guide to Marketing
Duration
3 - 4 years
Average Salary
MYR 2,500 - 4,000
Average Fees
MYR 30,000 - 130,000
Job Demand
Want to know more? Find out everything you need to know about studying Marketing in Malaysia.
You’re the right fit for this course if you:
Have a creative mindset and enjoy problem-solving
Are curious about market trends
Thrive in fast and dynamic situations
#1 Basics of Marketing
a) What is Marketing?
Marketing is about understanding customer needs and creating strategies to promote products, services or brands effectively.
b) Marketing Paths to Shape Your Career
Digital Marketing
Brand Management
Market Research Analyst
Public Relations (PR)
| Field | Description |
|---|---|
| Digital Marketing | Focus on online platforms, social media, SEO and paid ads. |
| Brand Management | Build and maintain brand identity and customer loyalty. |
| Market Research Analyst | Analyse data to understand consumer preferences and market trends. |
| Public Relations (PR) | Manage communication strategies to maintain a positive brand image. |
c) AI’s Role in Marketing
Will AI Replace Me?
- No, AI Won’t Replace You - It Will Empower You:
AI simplifies tasks like data analysis, customer segmentation, and ads optimisation, but creativity and strategy remain human-driven. - How You and AI Can Work Together:
AI plays a transformative role in marketing by enabling businesses to track and analyse customer behaviour in real-time using tools like predictive analytics. It assists in generating innovative and personalised content ideas and identifies emerging market trends. - Future-Proofing Your Career:
Stay ahead with AI by leveraging customer data for personalised campaigns, using AI for creative ad ideas and enhancing customer connections through AI-driven social listening.
#2 To Be a Marketing Student
a) Entry Requirements & Qualifications
| Pathway | Requirements | Next Steps |
|---|---|---|
| Pre-university | SPM, ideally with credits in English and Mathematics | Pursue a Bachelor's Degree in Marketing. |
| Degree | Completed Pre-University/Foundation with a minimum CGPA in relevant subjects | Career in digital marketing, social media management or market research. Postgraduate Diploma, Master’s, Phd. |
| Post-graduate | Bachelor’s Degree in Marketing | Specialise in areas like content marketing, marketing analytics or international marketing. |
b) What You Will Study in Marketing
You’ll focus on core subjects to build a strong foundation. These subjects typically include:
Principles of Marketing
Consumer Behaviour
Marketing Research
Digital Marketing Basics
c) Key Skills for Marketing
Here are some key skills that will help you succeed in a Marketing course:
Don’t worry if you’re still developing these skills — a Marketing degree will help you build them along the way!
Just be prepared for the journey ahead.
#3 Career Options For You
a) Top Career Paths
Once you’ve completed your degree, a variety of career paths open up to you, including:
Digital Marketing Specialist
Marketing Manager
Social Media Strategist
Advertising Executive
Industry Insights
Marketing has evolved beyond just creativity; it's now about harnessing data and technology to craft personalised and impactful customer experiences.
b) Top Recruiters in Malaysia
Curious about where a career in Marketing could take you? Discover some of the top recruiters in Malaysia:
Grab
Shopee
AirAsia
Nestlé Malaysia
#4 Other Courses
Don’t think Marketing is for you? Check out these courses in Malaysia and find out the perfect path for your future in Marketing!
Students
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