Your Everything Guide to Advertising
Duration
3 - 4 years
Average Salary
MYR 2,500 - 4,000
Average Fees
MYR 30,000 - 80,000
Job Demand
Want to know more? Find out everything you need to know about studying Advertising in Malaysia.
You’re the right fit for this course if you:
Are creative and strategic
Are interested in branding and media
Enjoy both visual and written forms of communication
#1 Basics of Advertising
a) What is Advertising?
Advertising is the art of promoting products, services, or ideas to targeted audiences using creative strategies across various media.
- It involves creating, planning and managing campaigns to reach and engage audiences, focusing on brand awareness, customer loyalty, and sales.
b) Advertising Paths to Shape Your Career
Creative Direction
Media Planning
Account Management
Digital Marketing
| Field | Description |
|---|---|
| Creative Direction | Lead the development of innovative advertising concepts and campaigns. |
| Media Planning | Strategically select media platforms to effectively reach target audiences. |
| Account Management | Serve as the liaison between clients and the agency, ensuring campaign success. |
| Digital Marketing | Utilise online platforms and tools to engage consumers and analyse campaign performance. |
c) AI’s Role in Accounting
Will AI Replace Me?
- No, AI Won’t Replace You - It Will Empower You:
AI will enhance your capabilities by automating routine tasks, allowing you to focus on creative and strategic aspects. - How You and AI Can Work Together:
AI can assist in data analysis, audience targeting, and personalised content delivery, optimising campaign effectiveness. - Future-Proofing Your Career:
Stay updated with AI-driven marketing tools and analytics to remain competitive in the evolving advertising landscape.
#2 Navigating Your Academic Journey
a) Entry Requirements & Qualifications
| Pathway | Requirements | Next Steps |
|---|---|---|
| Pre-university | SPM, ideally with credits in English and Arts | Pursue a Bachelor’s Degree in Advertising. |
| Degree | Completed Pre-University/Foundation with a minimum CGPA in relevant subjects | Career in advertising agencies, media companies or digital marketing roles. Postgraduate Diploma, Master’s, Phd. |
| Post-graduate | Bachelor’s Degree in Advertising | Specialised in specific areas or advance to managerial roles, senior creative positions or research roles. |
b) What You Will Study in Advertising
You’ll focus on core subjects to build a strong foundation. These subjects typically include:
Introduction to Advertising
Media Studies
Marketing Principles
Creative Writing
c) Key Skills for Advertising
Here are some key skills that will help you succeed in an Accounting course:
Don’t worry if you are still developing these skills — an Advertising degree will help you build them along the way!
Just be prepared for the journey ahead.
#3 Career Options For You
a) Top Career Paths
Once you’ve completed your degree, a variety of career paths open up to you, including:
Advertising Executive
Copywriter
Media Planner
Brand Manager
Industry Insights
The advertising industry is rapidly evolving with digital transformation, creating numerous opportunities for innovative professionals.
b) Top Recruiters in Malaysia
Curious about where a career in Advertising could take you? Discover some of the top recruiters in Malaysia:
Leo Burnett Malaysia
Ogilvy Malaysia
Naga DDB Tribal
M&C Saatchi Malaysia
#4 Other Courses
Don’t think Advertising is right for you? Check out these courses in Malaysia and find out the perfect path for your future in Arts & Communication!
Students
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