Your Everything Guide to Communications
Duration
3 - 4 years
Average Salary
MYR 2,500 - 4,000
Average Fees
MYR 30,000 - 95,000
Job Demand
Want to know more? Find out everything you need to know about studying Communications in Malaysia.
You’re the right fit for this course if you:
Have strong interpersonal and writing skills
Enjoy storytelling and engaging with people
Are curious about how media impacts society
#1 Basics of Communications
a) What is Communications?
Communications is a field that combines elements of media, psychology and culture to explore how messages are crafted and conveyed.
- Equips students for roles in public relations, advertising, digital media and journalism.
b) Communications Paths to Shape Your Career
Public Relations (PR)
Journalism
Advertising
Corporate Communication
| Field | Description |
|---|---|
| Public Relations (PR) | Focuses on building and maintaining relationships between organisations and their audiences. |
| Journalism | Covers storytelling, news writing, and reporting across traditional and digital platforms. |
| Advertising | Involves creating campaigns to promote products, services or ideas. |
| Corporate Communication | Teaches strategies for managing internal and external communication within businesses. |
c) AI's Role in Communications
Will AI Replace Me?
- No, AI Won’t Replace You - It Will Empower You:
AI tools can automate routine tasks like content scheduling, data analysis, and chatbot management, but cannot replace human creativity, emotional intelligence or strategic thinking. - How You and AI Can Work Together:
Use AI to analyse audience behaviour, generate content ideas and optimise messaging strategies to create impactful campaigns and build strong connections with audiences. - Future-Proofing Your Career:
Stay ahead with AI-powered tools and digital platforms, while honing your storytelling, critical thinking and creative skills to remain indispensable in roles requiring a human touch.
#2 Navigating Your Academic Journey
a) Entry Requirements & Qualifications
| Pathway | Requirements | Next Steps |
|---|---|---|
| Pre-university | SPM, ideally with credits in English | Pursue a Bachelor’s Degree in Communications. |
| Degree | Completed Pre-University/Foundation with a minimum CGPA in relevant subjects | Career in media, PR or corporate communication roles. Postgraduate Diploma, Master’s, Phd. |
| Post-graduate | Bachelor’s in Communications | Advance to leadership roles, specialise in strategic communication or consider academia. |
b) What You Will Study in Communications
You’ll focus on core subjects to build a strong foundation. These subjects include:
Public Relations
Media Studies
Digital Marketing
Journalism
c) Key Skills for Communications
Here are some key skills that will help you succeed in a Communications course:
Don’t worry if you are still developing these skills — a Communications degree will help you build them along the way!
Just be prepared for the journey ahead.
#3 Career Options For You
a) Top Career Paths
Once you’ve completed your degree, a variety of career paths open up to you, including:
Public Relations Specialist
Social Media Manager
Journalist
Corporate Communications Manager
Industry Insights
Experts emphasise the growing need for skilled communicators who understand audience behaviour, digital trends, and strategic messaging in an increasingly connected world.
b) Top Recruiters in Malaysia
Curious about where a career in Communications could take you? Discover some of the top recruiters in Malaysia:
Media agencies
PR agencies
Advertising firms
Multinational corporations
#4 Other Courses
Don’t think Communications is right for you? Check out these courses in Malaysia and find out the perfect path for your future in Arts & Communication!
Students
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