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Published by Afterschool.my on Mar 25, 2020, 10:34 am
Kota Damansara – SEGi University and Colleges has launched a mega brand campaign that will see the premier tertiary institution moving Towards Industrial Revolution 4.0 (IR4.0).
In an effort to capture the market as a university of choice, SEGi’s brand will include a new ‘Towards IR4.0’ logo as an extension to its mother brand and a phase by phase enhancement of its curricula and campus facilities.
To add excitement and vigour to this brand extension, SEGi has also introduced two brand icons that represent the institution’s journey toward excellence and its strategic direction towards becoming a primary hub for industry-relevant talent and industry-driven research and development (R&D).
The brand icons known as SEGi’s dynamic duo, SEGiRO and RUDY carry distinctive features but both represent SEGi’s strategies Towards IR4.0. SEGiRO is derived from the term SEGi’s Hero signifying the institution’s strategic directions while RUDY is an acronym of Are You Ready, which represents SEGi’s effort in grooming graduates to be future-proof.
The IR4.0 has a big impact on the local economy and community. The government launched the National Policy on IR4.0 (Industry4WRD) in October 2018 to position Malaysia as a total solutions provider for the manufacturing sector in the Asia Pacific by 2025.
This would mean the IR4.0 industries require human capital with relevant and adequate digital and data literacy and SEGi is heavily invested in transforming its education system to meet the demands of these industries.
To complement the brand extension, the institution has initiated several strategies to build a dynamic education pathway that will future-proof graduates.
These strategies would include the strengthening of industry linkages, the inclusion of IR4.0 elements in its curricula and skills development programmes, and the introduction of new and innovative study programmes that are in line with the global trends. Facilities at SEGi will also be upgraded in phases to expose students to IR4.0 features like smart manufacturing, simulation, smart classrooms, artificial intelligence and others.
Apart from producing holistic and well-balanced graduates with the right skills and competencies that are aligned to the needs of a tech-based economy, these strategies are also expected to contribute towards making Malaysia a favourable destination for high-impact R&D and high-value investments.
Learn all about SEGi’s move Towards IR4.0 and find a relevant study programme for a brighter future www.segi.edu.my
SEGi’s dynamic duo, SEGiRO and RUDY are ready to embrace the future.
About SEGi University & Colleges
First established in 1977, SEGi University & Colleges has undergone tremendous growth to meet the demands for tertiary and professional education.
With a population of 20,000 local and international students, SEGi stands as one of the most established private higher education institutions in Malaysia. Today, SEGi stands proud of its flagship campus in Kota Damansara and four other campuses in Subang Jaya, Kuala Lumpur, Penang, and Kuching.
As a higher education institution, SEGi University and Group of Colleges have provided affordable quality global education to school leavers and working adults in the fields of Accounting, Finance and Business Management, Medicine, Dentistry, Optometry, Pharmacy, Allied Health Sciences, Engineering, Information Technology, Creative Design, Communications, Hospitality & Tourism Management, and Early Childhood.
In line with the Industrial Revolution 4.0, SEGi University & Colleges is committed to adopting a global benchmark in grooming highly skilled students and academics via world-class curricula, prominent industry linkages, futuristic facilities and high-value engagements that create future-proof talents who will continuously evolve and raise the nation to the next level.
SEGi emerged in the top 54% of the 2020 QS World University Rankings: Asia and obtained the highest 5 Star rating in the categories of Teaching, Facilities, Social Responsibility, and Inclusiveness. It also received 4 Stars in the category of Employability sealing in the overall quality of its education. Previously, SEGi was also awarded 5 Stars in the above categories in the 2016 QS audit. This makes SEGi the first university to receive such strong recognition for prioritising society’s needs in Malaysia.
The institution also added another accolade to its trove with its achievement of 6 Stars in the 2016/2017 Malaysia Quality Evaluation System (MyQuest) for its outstanding educational excellence. Others include the 2017 and 2018 Putra Brand Awards in the Education and Learning category.
Since its establishment over four decades ago, SEGi is proud to acknowledge that it has produced over 130,000 alumni all around the world who are now professional leaders in their respective fields.