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Published by Afterschool.my on Mar 19, 2024, 04:58 pm
An animated film of Malaysian production, The Pillar of Strength, has recently earned acclaim at the International Human-Environment Care Film Festival (HECFF 2023) in Toronto, Canada. The film, advocating for endangered generations while supporting efforts to break the cycle of endangerment, proudly clinched the Best Cultural Diversity Film Award.
The Pillar of Strength, an animated film narrates a story about family, natural relations, human identity, and the patterns and culture of life in the Borneo archipelago.
Mr Mohamed Khairi Ibrahim, fondly known as Aie Ibrahim, an Animation Lecturer at the School of Media, Arts and Design (SoMAD) at Asia Pacific University of Technology & Innovation (APU), received accolades when the winners were announced on February 11, 2024.
Amongst four other contenders, including Belgium’s “Amuka,” Brazil’s “Cosmovision,” Malaysia’s “Mentawai,” and the United States’s “Stitch by Stitch,” Aie Ibrahim's seven minutes thirty seconds short film emerged victorious in its category. Each of these films raised awareness of human-environment care, human rights issues, and environmental concerns through creative storytelling.
A screenshot of the animated film “The Pillar of Strength” by Aie Ibrahim narrates a story about Rentap, a 10-year-old boy having disputes with his father, Kanang, who is an Iban hero over their local culture and customs.
The International Human-Environment Care Film Festival (HECFF), running for four consecutive years since 2020, aims to provide a platform for filmmakers to showcase their work and gain industry exposure, supporting the sustainability of their craft.
"The Pillar of Strength" was a labour of love, with Aie Ibrahim handling various aspects of production, including writing, directing, animation, character design, and visualisation. Supported by a grant from the Malaysia Digital Economy Corporation (MDEC), and the Malaysian Ministry of Finance through a grant from the National Economic Recovery Plan (PENJANA), the film was finalised in 2021.
The animated film narrates a story about family, natural relations and human identity as well as the patterns and culture of life in the Borneo archipelago, promotes cultural forms, life patterns and spiritual energy between human relationships with nature as well as unearthing the conflicts of family relationships between a father and his son in recognising the origin of their lineage.
Mr Mohamed Khairi Ibrahim, fondly known as Aie Ibrahim, a highly recognised seasoned animator in the global industry, is an Animation Lecturer at the School of Media, Arts and Design (SoMAD) at APU.
To capture the essence of the indigenous tribes in Sarawak, Aie Ibrahim spent nearly three weeks on Borneo Island, immersing himself in the culture by visiting museums and community villages in Lubok Antu and Kota Samarahan.
Explaining his motivation, Aie Ibrahim expressed, “My main objective was to amplify the voices of indigenous people in Borneo and raise their visibility globally with the motto ‘to empower culture through animation’.”
Aie Ibrahim's dedication has been recognised with 25 awards over the years, including honours from prestigious festivals in Spain, France, and Korea, highlighting his talent and commitment to storytelling.
With Aie Ibrahim's expertise as a highly recognised seasoned animator in the global industry, students at SoMAD benefit significantly from cutting-edge, globalised training, ensuring they are equipped with the skills and knowledge needed to thrive in the industry upon graduation.
“Cultivating creativity and staying attuned to industry trends is essential in animation education. I aim to provide my students with not just theoretical knowledge but also practical insights and instincts honed through real-world experience. By immersing them in the latest techniques and trends, I want to empower them to innovate and excel in the dynamic field of animation,” enthused Aie Ibrahim.
The trailer of The Pillar of Strength can be watched here - https://www.youtube.com/watch?v=U-GS0Dex0uA
Andrew Lim, Ketua Portfolio ACCA Maritim Asia Tenggara, menyampaikan Anugerah Platinum ACCA kepada Josephine Tan, Pengarah Kampus Taylor’s College.Taylor’s College telah diiktiraf sebagai ACCA Platinum Approved Learning Partner, yang merupakan pengiktirafan tertinggi oleh Association of ..
Andrew Lim, Portfolio Head, ACCA Maritime Southeast Asia, presenting the ACCA Platinum Award to Taylor’s College, represented by Josephine Tan, Campus Director, Taylor’s College.Taylor’s College has recently reached a significant milestone, achieving the prestigious ACCA Platinum A..
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It’s not just about which school you go to — it’s about what you do with the opportunities given to you. Your effort, attitude, and determination are what truly shape your journey. With the right mindset, any school can become the foundation for incredible growth.But what if the school itself ..
Multimedia University (MMU) as reached another remarkable milestone by being named one of the Top 5 Universities in the Private Higher Education category at the 7th Graduates rsquo; Choice Award (GCA) 2024. The award was presented to Pn. Hayati binti Othman, Senior Director of Human Capital Manageme..
The road to discovering one’s true calling is often winding and littered with uncertainties. For Vicki Lai, the journey of unveiling fulfilment was about rediscovering a childhood fascination, blending her love for creativity and being brave enough to turn it into a meaningful career.As a coun..
The SPM season is here, and while it marks the end of one academic chapter, it also opens the door to planning your future career. The question now is: where will your journey take you? With industries transforming rapidly due to artificial intelligence (AI), sustainability, and advanced technologie..
For many Malaysian students, the allure of studying abroad extends beyond academic experience. The idea of securing a well-paying job and launching a successful career often plays a significant role in the decision-making process. Among the top choices for studying abroad, Australia and the United K..
How MMU Alumna Syahirah Farok Made the Leap from Teaching to Corporate SuccessThe Faculty of Engineering and Technology (FET) hosted a one-day experiential event titled “INTRODUCTION TO MMU MELAKA ENGINEERING DIPLOMA PROGRAMMES” (PENGENALAN PROGRAM DIPLOMA KEJURUTERAAN DI MMU MELAKA) for..
If you're a teacher considering jumping into a corporate role, it’s more than possible — and many have done it successfully. One such person is Syahirah Farok, who made the transition after a rewarding career in education. Born in Selangor, Syahirah completed her undergraduate s..
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