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A Radio Presenter or more commonly known as a DJ, is the voice behind the radio station to entertain the audience.
Their job includes reading announcements, advertisements, reports, talk shows, broadcast music, interviews, conduct contests and other activities to engage with their audience. Choosing the right content to air is not as simple as it sounds. Whatever that is aired must be targeted specifically to their audiences in order to attract more of those in the same demographic and retain existing ones. They’re also tasked to plan the overall direction and schedule of the radio programme.
The job requires minimal education requirements
Opportunity to interview celebrities and high profile people
High chances of being popular
Radio stations operate 24 hours a day so you could work nights, weekends, or early mornings
A Radio Presenter’s salary is modest but will receive other benefits by clients and sponsors
One radio station only needs a few radio presenters so competition may be high
Research for interesting topics that you will have to talk about
Conduct rehearsals for your show
Read from script or improvise
Be aware of current trends in music and other aspects
Able to speak impromptu
Plan slots for advertisements, announcements, news, reports, music, etc.
Engage with the audience and get them to participate as well
Incase of any queries
Excellent communication skills
Radio Presenters have to keep the conversation going for long periods of time. If you are the only presenter at that time, you will have to find interesting topics to talk about. To be a good presenter, you must have excellent communication skills and that includes delivering the message in a precise, creative, interesting and original manner. Radio presenters are not allowed to stutter or have a mind blank.
Understand the proper procedure for copyright licences
Everytime the DJ plays recorded music on the radio station, they are required to gain permission with the recording company first. This requires knowledge in the legal industry so you know what are the sort of things you need to gain approval to avoid copyright infringements and other legal issues.
Knowledge in a wide variety of subjects
Being a radio presenter can be scary at times because you are considered the spokesperson of the station. One mistake can cost you your career and post a crisis to your company because it will be broadcasted live. You will also have to talk a lot during your slot. Hence, it helps to be knowledgeable in every subject matter, especially in the entertainment industry so you never run out of things to say.
Generally, a radio presenter do not need very high qualification. A Bachelor’s Degree in Broadcasting, Communications or Journalism would be best but a degree in any field is possible. The most important aspect employers look for is good presentation and communication skills to be able to ‘sell’ the image of the company. Experience and exposure in this field greatly increases your chance of working in a radio station.
Radio Presenters work in shifts and work hours vary depending on how long the station divides the slot. There is rarely any set time for a radio host. You will often need to work more than 8 hours a day, clock in before your slot begins for preparation and stay back after it ends to plan for the next day. Radio presenters also need to travel as they might be required to appear at charitable events, public functions or roadshows to promote products and services, create awareness and increase exposure for your radio station.
Assistant Radio Presenter
Radio Programme Controller
“More than eighty years after the world's first station was founded, radio is still the most pervasive, accessible, affordable, and flexible mass medium available, especially in the developing world.”
- Bruce Girard
Dec 06, 2023
Nov 28, 2023
Nov 03, 2023
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