How to become Public Relations Manager in Malaysia |Afterschool.my

A Public Relations Manager is a professional who develops, cultivates and promotes a good public image for their clients or company through strategic communications

Do you think you are good in both speaking and writing? Are you good in building a reputation or promoting a good image? If you nodded along, then you already have the blood of a PR Manager in you! In this generation where everything is about image and reputation, PR Managers are crucial to maintain and enhance businesses, political and celebrity figures, non-profit organisations and other entities.

Pros

Flexible working hours and creative freedom

During a tough economy, a PR Executive's work becomes essential to build an organisation's reputation

Cons

Working with demanding clients can be stressful

The job may require you to handle or address complaints from customers

Communicate with spokespeople and media

Create press releases and distribute them to selected media

Analyse media coverage and organise events

Manage the production of promotional material

Seek for sponsorships

Commission market research

Handle a PR crisis when needed

Great communication skills

As a person who is helping an organisation or someone to build and polish their image, having great communication skill is a necessity. Whatever that is in your plans will make or break the image and reputation of the entity. Hence, even if it is a bad news, you need to take necessary measures to at least control the damage.

Amazing organisational skills

You will definitely be swarmed with paperworks, calls and various tasks with tight deadlines at the same time. Sometimes, you won’t even have the luxury to think. It is extremely important that you sort out your priority list and be organised so that everything flows smoothly with minimised errors and risks.

Being able to manage stress

Needless to say, being a PR Manager is stressful with the amount of tasks and responsibilities hanging on your shoulders. Despite having to deal with countless things in a short time, you should take things step by step accordingly. A crisis can break out any time without warning and it is understandable that you can get stressed. Hence, it is better to plan ahead and anticipate the worst to save yourself from drowning in stress.

Mass Communications

Public Relations

Journalism Broadcasting

Business Administration

A bachelor’s degree in Public Relations, Journalism, Business, Mass Communications or a related course is required to become a Public Relations Manager. These courses usually help students understand the history of Communications, Marketing, Advertising and Public Relations and all of these make them better prepared for the world of PR. For this work field, it is imperative that PR managers have excellent public speaking and writing skills, is interested in people and current affairs, and has good organisational skills.

The working hours of a Public Relations Manager is the typical 9 am to 5 pm office hours, but you would have to attend events and be on call for any PR crisis. Besides that, you will also be required to work overtime to prepare for any events or meeting deadlines. With that said, you may need to work on weekends and holidays, anytime your client calls you, you have to be present.

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