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The witty and catchy commercials and advertisements you see, hear and read are the results of a Copywriter’s persuasive writing skills.
Copywriters usually work for advertising companies and in some cases, for a company’s in-house sales and marketing department. Unlike editors and journalists, Copywriters do not strictly follow grammar rules and focus more on how to effectively appeal to customers’ emotions and thoughts. If you have the ability to come up with slogans, ideas or captions that will impress the audience or able to make them relate, you should pursue this career! Especially with the advanced ...
Copywriters usually work for advertising companies and in some cases, for a company’s in-house sales and marketing department. Unlike editors and journalists, Copywriters do not strictly follow grammar rules and focus more on how to effectively appeal to customers’ emotions and thoughts. If you have the ability to come up with slogans, ideas or captions that will impress the audience or able to make them relate, you should pursue this career! Especially with the advanced technology these days that influenced the way of marketing, Copywriters are on hot demand, especially for online contents. In this era, advertisements, commercials or any promotions of the sort must be produced with various elements such as humour or drama and is able to relate to the public to gain attention.
Freedom and flexibility for freelance Copywriters
Job involves a lot of variety and creativity as you handle more projects
Your role is key to a successful campaign
Long working hours and may require to work overtime to comply with lots of deadlines
Must be able to produce quality work even under pressure
Criticism and feedback from clients can be harsh
Have thorough knowledge on your client’s products and services, audience, competitors
Communicate with clients
Discuss and present ideas and concepts with the creative director
Present your approved idea to your client
Write clear and persuasive advertisements
Take feedback from creative director or clients and change adverts and campaigns accordingly
Oversee campaigns until completion
Work on multiple campaigns simultaneously, under tight deadlines
Work with photographers, designers, printers and talents
Be up to date with what’s popular and trendy
Being creative and imaginative
Countless advertisements and communication campaign are being rolled out everyday by multiple organisations. Consumers are tired and bored of seeing them, if it does not appeal or gain their interest in the first few seconds, chances are your advertisement will be skipped without batting an eye. In order to succeed, your work must be something out of the box and stand out among all these advertisement clutter.
Being able to accept criticism of your work
When it comes to creativity and art, it is a very subjective issue. What you think is great will not appeal to your client and vice versa. Therefore, you should not be offended when you are being criticised and use it as a form of motivation to further improve your works. Discuss with your clients and make the adjustments accordingly.
Understanding the target audience
Depending on the products and services that you are advertising, you need to know how to market it, what are the best platforms to market it and who do you market it to. You will need to be aware of pop culture and trends if you are marketing to the younger generations so that they can relate to your advertisement and make them feel convinced to purchase the particular products or services.
While a degree is not a must, it will be able to help you. What you need first and foremost is creativity and the ability to convince people to purchase the products or services that you advertise. You may pursue relevant degrees such as Communications, Language Studies and Journalism Broadcast.
The working hours of a Copywriter is regular work hours. However, be prepared to work overtime, including the weekends and holidays to meet tight deadlines and oversee the campaigns and events..
Feb 24, 2020
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