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Content Managers write, edit, proofread site content and work closely with the technical team to ensure that the site is always online and is continuously embracing the latest developments.
Content Managers develop the voice for an organisation’s online presence. They are the mastermind behind the curated contents. Their duties include creating site promotions, email newsletters and online outreach programmes to maximise traffic for their website and ultimately increase sales of their products or services. Do you like designing, writing or coming up with captions that will attract the attention of others? Do you feel proud if your work is broadcasted to the public and...
Content Managers develop the voice for an organisation’s online presence. They are the mastermind behind the curated contents. Their duties include creating site promotions, email newsletters and online outreach programmes to maximise traffic for their website and ultimately increase sales of their products or services. Do you like designing, writing or coming up with captions that will attract the attention of others? Do you feel proud if your work is broadcasted to the public and when you are able to convey a message to the mass? Are you someone who is able to break the ice quickly when you meet someone new? If you can relate to any of the questions, you are on your way to becoming a Content Manager! Read on to see what the whole package of being a Content Manager offers.
Suitable for peoples who like desk jobs or a place to express your creativity
Work opportunities in many industries
Job enables you to be creative and keep up with the latest technologies and strategies
Competitive job market
High stress due to daily deadlines
Prone to eye strain and carpal tunnel syndrome due to long working hours
Develop and maintain a site
Understand what the site should look like and what content is needed on the site
Analyse traffic to your website
Write reports on the state of the website
Go over and double check the contents before posting it online
Report issues with the site to IT department
Publish articles or materials of relevance on the website
Write articles and create various contents
Being able to foster good relationships with people
If you are that person that is easily approachable and have a way to make people warm up to you almost instantly, then you are on the right track. Being a Content Manager is all about building, maintaining and improving relationships, whether it is between you and someone else or between the company and the public. Therefore, it is time to get friendly down to your contents to give the best impression and image of your company to the public!
Being able to write for in an interesting manner for a target audience
Nobody wants to read mundane or curt information especially when it comes to building relationships. Fluff up your content, splash in some colours and make it look and sound attractive. After all, one of your main objectives is garnering the attention of the public. Hence, you would need to do something to stand out in the crowd.
Attention to detail
Every content curated will be posted and broadcasted to the public. No errors can be allowed and sometimes, even the smallest mistake may lead to a huge controversy. Therefore, it is important to pay attention down to every single tiniest details and check your contents multiple times before posting it.
Candidates who wish to be a Content Manager do not necessarily need to possess a degree as long as you can create and write interesting contents that are helpful and relevant to your company. However, pursuing a relevant degree such as Communications, Language Studies and Journalism Broadcasting will be able to help in your career advancement and salary increment.
The working hours of a Content Manager is regular work hours. However, you may need overtime or even over the weekends to meet tight deadlines. Hence, your exact working hours may be long and irregular..
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