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Brand Managers are the masterminds behind a company’s good reputation and favourable image that helps to increase revenue and sales.
In the business world full of conglomerates, organisations must be strategic and market their products and services to get their brands known and grow as an organisation in terms of revenue and sales. However, they cannot do it without the professionals and masterminds behind the image makers, who are also known as Brand Manager. Most if not all of the time, organisations will have a plethora of products and each of them requires a particular strategy for it to be marketed to the public t...
In the business world full of conglomerates, organisations must be strategic and market their products and services to get their brands known and grow as an organisation in terms of revenue and sales. However, they cannot do it without the professionals and masterminds behind the image makers, who are also known as Brand Manager. Most if not all of the time, organisations will have a plethora of products and each of them requires a particular strategy for it to be marketed to the public to ensure the success of the brand. With this, Brand Managers play a crucial role in making the products sell and approaching the market effectively. The tasks of a Brand Manager ranges from overseeing the market research and development to the execution of the marketing strategy. If you have great ideas on ways to build the image and reputation of a brand and marketing their products, this is a great career path for you! With the market getting even more competitive over the years, it is important for brands to position themselves and stand out among the crowd to sustain and grow.
High job opportunities in various industries
Average salary is high
Clear career progression especially to those with experience
Long working hours or tight deadlines
May require some traveling and overtime work
Research the preferences of the consumers
Keep track of market trends
Predict the potential profits of a product
Come up with ideas on ways to market your brand
Check the advertisements to ensure no errors as well as meet company and legal guidelines
Find out customer reactions to your company’s product
Being able to promote your brand by using current trends
What’s the best platform to advertise your brand, products and services? Which age group should you target with accordance to your brand? Will engaging with your customers on social media help to build your reputation? You should know about the latest trends that will create the strongest buzz to your company. Gone are the days that brands solely depend on traditional media and you should utilise even the new media to achieve the best promotion of your brand.
Having a sense of what will positively or negatively affect your brand
Before you execute a marketing plan, you will first need to visualise the concept and assess whether it will be a good idea. You can also learn from previous case studies, understanding what are the dos and don’ts as well as what to include and exclude in your marketing plan. This is crucial as it is very hard to redeem your brand’s image once it is tainted with something negative.
Having good organisational skills
Every tick of the clock is precious and you will need to plan your schedule thoroughly as soon as possible. When the marketing plan is having a full-fledged execution, you will be so busy, you won’t be able to coordinate everything smoothly. Besides that, you will need to be organised in terms of your strategy as well so that it delivers the maximum impact.
There is no required degrees for a Brand Manager but it is recommended to get one. A Brand Manager has highly similar tasks to that of an Advertising Executive, Public Relations Manager, and Marketing Executive, so a degree in any of those subjects would be helpful.
The working hours of a Brand Manager are typical office hours. However, you may need to work overtime or over the weekends to meet deadlines. You will be especially busy when the company has a new upcoming marketing plan..
Apr 06, 2020
Apr 04, 2020