Digital Marketing: More Than Just a Trend

Digital marketing is a constantly expanding, lucrative career field of choice. 

NOW more than ever, social media plays a big role in our daily lives. There are many reasons we use social media – to stay updated with news and current events, find entertaining content, fill up spare time, stay in touch with family and friends, play games, or watch online TV and audio streaming.

Individuals who master the art of digital marketing use new methods to shape consumer trends through ads seen on social media or videos that inspire consumers to make a purchase with a click of a mouse or tap on a mobile device.

Digital marketers create potentially viral content, effective branding strategies, posts that are highly liked or shareable, while generating new leads and anticipating changes in sales trends with persuasive content writing.

They have the ability to speak to the audience using a simple image or picture that may carry the meaning of a thousand words.

A digital marketing specialism will provide students with knowledge about a broad range of digital marketing technologies and how they are applied in practically infused digitised settings.

Digital marketers can land themselves various exciting career opportunities. In fact, under the Malaysia Digital Economy Blueprint, the government is aiming to provide half a million jobs in the digital economy by 2025, with the digital sector expected to contribute 22.6% to the country’s gross domestic product (GDP).

APU students will be ready to join the IR4.0 workforce, especially in the areas of digital marketing, business and e-commerce. 

Digital marketing future talents

A recent LinkedIn study indicates an increasing demand for various marketing jobs. Last year, 381,000 marketing job openings were posted and in the past six months, the world’s largest professional networking platform witnessed a 63% increase in marketing jobs.

Digital marketing specialists, digital account executives and social media managers are in the top 10 most in-demand occupations (by volume of jobs postings) lists, followed by digital marketing manager, copywriter, marketing associate, account supervisor, marketing assistant, digital strategist, and marketing manager.

There are plenty of opportunities to develop and grow in the area of marketing across all functions, from highly specialised technical skills to management roles.

Source: www.linkedin.com. 

Explore in-demand digital marketing skills

APU’s purpose-built campus with ultra-modern design is strategically located in Technology Park Malaysia (TPM), Kuala Lumpur.

Asia Pacific University of Technology and Innovation (APU) delivers high-quality industry-relevant programmes such as the Bachelor’s Degree in Business Management, E-Business, Digital Leadership, Marketing Management, Digital Marketing, Digital Transformation and Digital Advertising.

APU has been awarded 5-Star Rating for Online Learning in the latest QS Stars Rating System, 5-Star (Excellent Rating) under SETARA Ratings by the Ministry of Higher Education (MOHE) and was among the first universities in Malaysia to be awarded Premier Digital Tech University status by the Malaysia Digital Economy Corporation (MDEC) for its commitment to offer top-notch digital technology courses.

Digital marketing is in demand and expanding with a 63% increase in marketing jobs.

APU has embedded relevant technological elements within the programmes offered, ensuring students remain competitive with skills in tackling modern challenges in the areas of e-business management, e-commerce and digital marketing. 

“As future digital marketing experts, APU students are exposed to appropriate digital marketing tools and techniques to stay updated with the evolving digital marketing trends, while having the basic understanding of business, management, entrepreneurship, and marketing theories,” said APU vice-chancellor Dr Hari Narayanan P. Ondiveeran.

According to APU School for Marketing and Management head Dr Devinder Kaur, businesses who do not invest in digital marketing will not be able to reach out to their customers effectively, let alone survive during the present pandemic situation, adding, “As more businesses are trying to stay relevant and competitive in the digital marketplace, the demand for digital marketing professionals will increase tremendously over time.”  

Leading transformation for business, e-commerce and marketing  

APU students are equipped with practical and technological skills useful for their future life-long careers.

APU’s various courses shape students into professionals who are able to meet future business challenges beyond traditional borders.

APU’s digital marketing graduates are equipped with abilities to critically evaluate and recommend appropriate digital marketing tools and platforms in optimising the requirements of today’s marketing needs.

They will also develop familiarity with a broad range of digital marketing technologies, as well as how they are applied into various digital settings.

According to the latest Annual Graduate Tracer Study by the Higher Education Ministry, 100% of APU’s graduates have been employed upon graduation.

The digital marketing qualifications are dual awards by APU, Malaysia and De Montfort University (DMU), UK. Students will receive two-degree certificates and transcripts upon graduation – one from APU and one from DMU.

For more information on the programme, visit www.apu.edu.my.