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Sport Business Management is an area of professional endeavour in which a variety of sport-related managerial careers exist. It is now a global business. It is critical that the local and international sports industry employs people with the right qualifications, experience and skills. The University of Malaya Centre for Continuing Education (UMCCed) Professional Certificate in Sports Business Management is precisely the kind of qualification designed for athletes after their retirement from active participation. The industry specific knowledge that students will gain will help them to secure jobs in their respective sporting field and that augurs well for the industry. This course takes a 360-degree look at the sports industry addressing all the needs of stakeholders.
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