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The programme provides student with a framework for understanding and appreciating the concepts, theories and applications of media and creativity with a specific focus on media industry. Key research, communication, production, and media-handling skills are taugth to enable students to handle challenging real-world projects from communication to delivery and subsequent evaluation.
While the core of the programme focuses on providing a strong theoretical foundation, practical skill and competence, the importance of professionalism, ethical values and responsibilities towards the industry, are also addressed throughout the programme at all stages.
The programme would be an important contribution to society as it trains a whole new generation of creative individuals who are versatile and thus able to work within the various existing and emerging creative industries in Malaysia.
STPM with minimum 2 principal passes in the relevant subjects Or A-level with minimum 2 passes in the relevant subjects Or South Australian matriculation (SAM) with an Australian Tertiary Admission Rank (ATAR) 70 and grade B in 2 relevant subjects Or Canadian Pre-University with an average of 70% in 6 relevant subjects or Unified examination certificate (UEC) with Grade B in 5 relevant subjects
Foundation in Arts, Universiti Tunku Abdul Rahman (UTAR) Or Foundation in Science, Universiti Tunku Abdul Rahman (UTAR) Or Foundation from other Institutions Of Higher Learning Or Matriculation certificate, Ministry of Education
Diploma,Tunku Abdul Rahman Universiti college (TAR UC) Or Diploma from other Institutions Of Higher Learning Or Other equivalent qualifications AND a credit in SPM/O-level English Language or Unified examination certificate (UEC) with grade B in 5 relevant subjects including English Language/credit in SPM English Language
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