Universiti Tunku Abdul Rahman (UTAR) Sungai Long

The programme provides students with a framework for understanding communication and production theories, techniques and processes within the context of broadcasting. Key research, communication, production, and media-handling skills are taught to enable students to handle challenge real-world projects from communication to delivery and subsequent evaluation.

 One of several challenges faced by the industry is diversity in content creation. The programme provides knowledge and skills in a wide variety of genres such as short films, features, new stories, documentaries, talk-shows, reality shows, game shows, television commercials, educational and entertainment videos and others. This will ensure graduates are able to become commercial filmmakers, as well as independent film producers who can focus on the other less-explored genres.

 The Broadcasting industry has become, and will remain in the foreseeable future one of the most powerful driving forces in boosting the creative industries in Malaysia and directly contribute towards nation building, and our graduates are suitably poised to do so.