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Industrial design is the integration of aesthetics, technology, ergonomic and marketing – know- how into new products, in which needs of people are transformed into potentially commercially product.
The Industrial Design programme curriculum at UTM RAZAK School of Engineering & Advanced Technology as a whole can be regarded as one big creative-course, directed towards new products as commercially and business-oppournities. Through a series of design-projects, which is the core of the curriculum, the students get to go through a creative problem-solving design attitude. This inculcates the attitude that evokes interest in applicable know-how and skills. The curriculum is balanced in such away, that knowledge and skills learned through courses can almost immediately be applied in the product design project.