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The program offers a patterned approach to communication studies theoretical, empirical and professional. The courses are offered to emphasize the pattern fund media practices in Malaysia in terms of production, representation and reception. Students are exposed to various products and media genres and encouraged to analyze the narrative discourse and critical media. Students are also introduced to issues related to policy and control media, new media and media globalization and its impact, in terms of culture, politics and economy of the community. The program offers specialization dalambidang broadcasting, journalism, public relations and advertising. Students will be equipped with skills in writing and publishing professional and strategic communications thinking.
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