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Bachelor of Marketing (Hons) prepares students for entry level and management positions in marketing sectors. The curriculum focuses on understanding consumer behavior, distributing products, collecting and analyzing information about consumers for managerial decision-making, advertising and promotion and managing retail and wholesale operations, from conceptualization to execution, merchandising, branding and buying.The classes a student takes as a marketing major are part of an interdisciplinary program of business and social sciences. This means having a solid background in business courses like finance, international business, economics and accounting alongside mathematics courses like statistics and general psychology and sociology courses for measuring and determining human behavior.
Foundation in Management from UNISEL/ Matriculation Certificate from Ministry of Education/Private Institution with at least CGPA 2.00; or
A related Diploma or equivalent from UNISEL or Public/Private Institution with at least CGPA 2.00; or
STPM/A-Level or equivalent with at least 2 principals
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