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The programme aims to create well-rounded corporate executives with professional ethics and social skills that are of value to future employers, particularly in the area of communication, corporate social responsibility, investor relations, diplomacy, public relations, integrated marketing, and publicity and event management. The course provides students with a framework for understanding communication theories and processes in an organisational context.This programme will train students to analyse corporate communication issues from the academic and practical perspectives and train students to communicate effectively in the business world, be it local or global. Apart from this, students will be exposed to communication management and creative problem-solving strategies. Students will also be able to understand the role of ICT in corporate communication and use ICT to address corporate communication issues.
Pass Sijil Tinngi Pelajaran Malaysia (STPM) with minimum TWO (2) principals excluding Malaysian Studies, OR
Pre-University program or its equivalent with minimum CGPA of 2.00, OR
Related Diploma from recognized institutions with minimum CGPA of 2.00, AND
A credit in Bahasa Malaysia at SPM level.
If you are a Malaysian and wish to enroll in this programme, you must have:
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