George Town

Malaysia

Wawasan Open University Courses | Part-Time Course Fees

Marketing

<div>The programme provides an in-depth insight on the concepts and applications of sales and marketing in this rapidly changing business world.</div>
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<div>The Bachelor of Business (Hons) in Sales and Marketing instils graduates with an understanding of what drives consumer decisions and enable them to develop solutions to meet those needs and practise persuasive and creative communication to maximise positive customer relationship. With this sales and marketing degree, graduates will be ready to face challenges and thrive in the field of business.</div>

<div><strong>Candidates must fulfil one of the following criteria:</strong></div><div>&nbsp;</div><div>With a pass in English and Mathematics at SPM / UEC Senior Middle III and</div><ul><li>Grade C (SGP 2.0) in at least two (2) subjects / two (2) Principals in STPM / HSC / A-Level</li><li>Five (5) Grade Bs in UEC Senior Middle III</li></ul><div>&nbsp;</div><div><strong>Other eligible qualifications</strong></div><ul><li>An approved / accredited Diploma / Advanced Diploma</li><li>An approved Foundation / Matriculation (minimum CGPA 2.00 out of 4.00) qualification from other private and public universities in Malaysia</li><li>Other equivalent qualifications recognised by the Malaysian Government</li></ul><p><strong> Accreditation of Prior Experiential Learning (APEL)</strong></p><div>Accreditation of Prior Experiential Learning (APEL) provides an opportunity for individuals with working experience but lack of formal academic qualifications to pursue their tertiary studies. APEL involves the identification, documentation and assessment of prior experiential learning to determine the extent to which an individual has achieved the desired learning outcomes, for access to a programme of study.<br /><br />Applicants should comply with the following admission criteria stipulated by the Ministry of Higher Education (MOHE) and Malaysian Qualifications Agency (MQA):</div><ul><li>The candidate should be at least 21 years of age in the year of application and possess relevant work experience.</li></ul>

Academic Requirements

<p><span style="font-weight: 400;">Wawasan Open University (WOU) is a leading Malaysian institution dedicated to providing flexible, accessible, and affordable education for working adults and lifelong learners. Established in 2006, WOU offers a wide range of undergraduate, postgraduate, and diploma programmes through open and distance learning (ODL) methods, making it ideal for individuals balancing work, family, and studies. WOU&rsquo;s curriculum is specifically designed for busy professionals who want to pursue an education. WOU&rsquo;s innovative ODL system allows students to study at their own pace, supported by online resources, e-tutorials and regional learning centres across Malaysia. This system empowers working professionals to upgrade their qualifications without compromising their career or personal commitments. WOU specialises in fields such as Business, IT, Education, Humanities, and Science and Technology, providing students with industry-relevant knowledge and practical skills. Accredited by the Malaysian Qualifications Agency (MQA), WOU maintains high academic standards while focusing on practical skills that enhance career growth. The university is also recognised for its strong emphasis on lifelong learning, empowering individuals to develop new skills and knowledge regardless of age or background. With its commitment to accessible education, Wawasan Open University continues to play an essential role in shaping Malaysia&rsquo;s workforce and supporting individuals seeking to advance their careers through quality education.&nbsp;</span></p>
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Explore Wawasan Open University (WOU) courses and programmes. Learn about scholarships, intake 2025, entry requirements, and fees structure. Apply online with Afterschool.my.

Wawasan Open University (WOU) Penang | Courses, Fees, Review

Wawasan Open University (WOU)

WOU is a leading Malaysian institution dedicated to providing flexible, accessible, and affordable education for working adults and lifelong learners through open and distance learning (ODL) methods, making it ideal for individuals balancing work, family, and studies.

January

September

Bachelor of Business (Hons) in Sales and Marketing

Education is an open stream for all those students who wish to make a career as a Teacher. The most sought after courses in Education Stream include –B.Ed and M.Ed  respectively. The languages is another stream that is very much in demand by those students who wish to be a master of a particular language and further be known for their language skills both written and oral.

Business & Marketing

<div class="col-md-12 col-sm-12 col-xs-12 engineering-details-left-top">
<h3 class="common-heading">Business Management &amp; Administration</h3>

<p class="common-text">Business Management &amp; Administration is the new stream in the Business Studies discipline. The stream is popular for the kind of professions that it offers to the young graduates pursuing it. The stream of Business Management &amp; Administration is in very much demand among those students who are planning to make their career in the field of management of Business Operations and any financial concern.</p>

<h3 class="common-heading">Basic Overview</h3>

<p class="common-text">The Bachelor of Business Administration or BBA is the bachelor degree that all the Commerce Graduates pursue to make a career in the coveted field of Business Administration. The students who have good communication skill and decision-making capability to handle a business concern can opt for this course.</p>

<ul class="eligibility">
	<li>Associated Branches:
	<ul>
		<li>
		<p class="common-text">Business Administration &amp; Operations</p>
		</li>
		<li>
		<p class="common-text">Business Management</p>
		</li>
		<li>
		<p class="common-text">Management Studies</p>
		</li>
		<li>
		<p class="common-text">Marketing Management</p>
		</li>
		<li>
		<p class="common-text">Human Resources</p>
		</li>
		<li><p class="common-text">Entrepreneurship</p>
		</li>
	</ul>
	</li>
</ul>

<h3 class="common-heading">Eligibility</h3>

<p class="common-text">The minimum eligibility to enrol in a Business Management &amp; Administration Course is PUC or Matriculation passed from any recognized schools in Malaysia.</p>

<h3 class="common-heading">Study Pathway</h3>

<p class="common-text">The students can as the first step should take up a course in Foundation or diploma. The students who further wish to explore this field should enrol in a bachelor course and then into masters course in Business Administration from any local or international campus of a foreign university in Malaysia.</p>
<h3 class="common-heading">Career Information</h3>
<p class="common-text">There are ample of profitable employment opportunities for the students who opt for the Business Management &amp; Administration stream. The most popular career options that this stream can offer to the students graduating can be &ndash; Business Analyst, Human Resource Officer, Operational Researcher, Project Manager, Sales Executive, Stock Broker, Marketing Executive and Management Consultant etc.</p>
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A bachelor degree is the three year degree program undertaken by the students after schools to get a fair knowledge of their chosen discipline. The bachelor degree program is mandatory for students who wish to pursue higher education in their chosen fields. It also provides an edge to the students who wish to be a part of the industry in the desired fields post qualification. 

Degree

<div class="col-md-12 col-sm-12 col-xs-12 engineering-details-left-top"><p class="common-text">A bachelor degree is the three year degree program undertaken by the students after schools to get a fair knowledge of their chosen discipline. The bachelor degree program is mandatory for students who wish to pursue higher education in their chosen fields. It also provides an edge to the students who wish to be a part of the industry in the desired fields post qualification.</p><h3 class="common-heading">Basics or Overview of a Bachelor Degree Program</h3><p class="common-text">Students prefer bachelor degree programs to gain more knowledge of Industry as well as academics. Generally, a bachelor degree takes three years for completion and it&rsquo;s available in almost any discipline that one wishes to study. Those students who take Mathematics &amp; Science in their PUC or Intermediate can enroll themselves in a Bachelor of Science (B.Sc.) course. The course can be especially beneficial for students who wish to be a future scientist or interested in pursuing any other scientific career options. Similarly, a bachelor program also provides students an eligibility to participate in different competitive examinations conducted periodically by the government for several state services.</p>&nbsp;<h3 class="common-heading">Branches or Fields-</h3><p class="common-text">A bachelor program can be availed by the students in a number of disciplines, including Arts &amp; Science Engineering/ Technology, Commerce, Business Administration, Computer Applications, Fine Arts, Journalism, Fashion Designing.<br /><br />Students can chose their respective field of study as per their subjects studied in 10+2 or class 12th or according to their future career choices to be made in the long run.</p><h3 class="common-heading">Eligibility or Minimum Requirements</h3><p class="common-text">In order to enroll under a bachelor level study program, students should be PUC or intermediate qualified from the recognized state boards of Malaysia. .</p>&nbsp;<ul class="eligibility">		<ul>		<li>		<p class="common-text">For B.Sc Course: Intermediate passed with Mathematics or Science Group of subjects, i.e. Chemistry, Physics and Biology</p>		</li>		<li>		<p class="common-text">B.Com Course: Intermediate passed with Commerce, Accountancy and Economics or Business Studies</p>		</li>		<li>		<p class="common-text">BA Course: Intermediate passed with History, Civics, Geography, Fine Arts, Music, Mass Communication or any other subjects of Arts Stream</p>		</li>		<li>		<p class="common-text">BCA: 10+2 or PUC in Computer Studies or Computer Applications</p>		</li>		<li>		<p class="common-text">BBA: Higher Secondary School Certificate passed with Business Administration or any other Commerce group of subjects</p>		</li>		<li>		<p class="common-text">BE/ B.Tech: 10+2 with Mathematics as a compulsory paper</p>		</li>	</ul></ul><div class="clearfix">&nbsp;</div><br /><br />&nbsp;<h3 class="common-heading">Relevance of a Bachelor Degree Program</h3><p class="common-text">Now-a-days, the bachelor programs are specifically designed for the students to prepare them for the upcoming market and industrial or academic scenarios. As, more technical and scientific fields have emerged in the market that demand more specific skills for their work, hence, those students who have a specialization in the stated discipline prove to be indispensable. A bachelor program also provides the necessary edge to the students in terms of eligibility to apply for various vacancies announced periodically by the government in the job market.</p><h3 class="common-heading">Career Options</h3><p class="common-text">A student with a regular bachelor degree has more than 99% of chances of being short listed under various academic and professional fields on its successful completion. A student who has successfully completed, its three years of graduation will be considered eligible for the mid to senior level positions in any organization both private and public as per their demands as compared to a student who has a normal education.</p><ul class="eligibility">	Some interested facts &ndash;	<ul>		<li>		<p class="common-text">&bull; Recently, the Ministry of Higher Education Malaysia has put forward the idea of collaborating the Malaysian Higher Education institutions with the leading business houses so that the curriculum quality along with the moving out graduate would improve successfully.</p>		</li>		<li>		<p class="common-text">&bull; The Malaysian Universities have made it to the top in the world rankings in Early May, in terms of the international education that it offers to the young graduates from across the world.</p>			</ul>	</li></ul></div>

Transportation (BUS)

Class Room With Air Conditioner

WiFi Connectivity

Students Car Parking

Counselling

Library

Cafeteria

Student lounge

Lecture Theaters

Recreational

MultiPurpose Hall

Outdoor Sports / Indoor Games

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Bachelor of Business (Hons) in Sales and Marketing

Wawasan Open University (WOU)

Penang, Malaysia

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