Johor Bahru

Malaysia

Marketing

<div>Develop the skills you need for a career in digital marketing on this specialist UK master&rsquo;s course. UoSM's academics combine research with expert knowledge, to incorporate the latest developments from the field into your learning. You&rsquo;ll be well prepared to enter the industry, equipped with the skills that are most in demand.<br /><br />This course is ideal if you&rsquo;re a business, economics, management or marketing graduate and want to specialise in the digital marketing field. It&rsquo;s also a great opportunity if you have professional experience and want to expand your knowledge to benefit your career.</div>
<div>&nbsp;</div>
<div>
<p data-pm-slice="0 0 []"><strong>Future Career</strong></p>
<ul>
<li>Account Manager</li>
<li>Business Intelligence Analyst</li>
<li>Digital Marketing Manager</li>
<li>Head of Digital Solutions</li>
<li>Media Strategist</li>
<li>SEO/SEM Specialist</li>
</ul>
<p data-pm-slice="0 0 []"><strong>Compulsory / Core Modules</strong></p>
<ul>
<li>Building Customer Insight</li>
<li>Integrated Marketing Communication Design</li>
<li>Contemporary Marketing Practice: Ethics, Innovation, and Social Responsibility</li>
<li>Research Methods for Marketing</li>
<li>Digital Analytics</li>
<li>Digital Marketing Strategy</li>
<li>Dissertation for Marketing, or Marketing Practice Based Dissertation</li>
</ul>
<p><strong>Optional Modules</strong></p>
<ul>
<li>Digital Marketing Applications</li>
<li>Services Marketing</li>
<li>Managing Digital Design and Web Development</li>
</ul>
</div>

<ul><li>Bachelor Degree awarded by a recognised institution in Malaysia CGPA 3.0 out of 4.0; 2:1 degree or equivalent qualification in relevant subjects.</li></ul><p>For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants</p>

Academic Requirements

<p><span style="font-weight: 400;">University of Southampton Malaysia (UoSM) is a branch campus of the prestigious University of Southampton, UK, ranked among the top 100 universities in the world (QS World University Rankings). Established in 2012, UoSM is located in Iskandar Puteri, Johor, offering students a world-class education with a focus on engineering, computer science, and business programmes. UoSM is renowned for its Master&rsquo;s programmes in Mechanical, and Electrical &amp; Electronic Engineering, both mirroring the curriculum taught at its UK campus. Students benefit from the opportunity to study in Malaysia for up to two years before transferring to the main campus in the UK to complete their degree. This pathway is an excellent opportunity to gain global exposure at a lower cost. UoSM is equipped with state-of-the-art facilities, including modern laboratories, engineering workshops, and collaborative learning spaces designed to enhance practical learning. The university&rsquo;s strong focus on research and innovation compels students to engage in real-world problem-solving, particularly in areas like aerospace, sustainable energy, and artificial intelligence. UoSM graduates are also highly sought after by top global employers like Intel, Deloitte, and Dyson. The university&rsquo;s commitment to academic excellence, combined with its affordable study model in Malaysia, makes the University of Southampton Malaysia the ideal choice for students seeking a world-class education with a global outlook.&nbsp;</span></p>
<p style="text-align: justify;"><br /><br /><br /></p>

Explore University of Southampton Malaysia’s Foundation, Undergraduate, and Postgraduate programmes. Get details on scholarships, intake 2025, entry requirements, and fees structure. Apply online for courses at University of Southampton Malaysia, Johor, with Afterschool.my.

University of Southampton Malaysia | Courses, Fees, Intake 2025

University of Southampton Malaysia (UoSM)

UoSM is a branch campus of the prestigious University of Southampton, UK that offers students a world-class education with a focus on engineering, computer science, and business programmes.

September

Master of Science Digital Marketing

Education is an open stream for all those students who wish to make a career as a Teacher. The most sought after courses in Education Stream include –B.Ed and M.Ed  respectively. The languages is another stream that is very much in demand by those students who wish to be a master of a particular language and further be known for their language skills both written and oral.

Business & Marketing

<div class="col-md-12 col-sm-12 col-xs-12 engineering-details-left-top">
<h3 class="common-heading">Business Management &amp; Administration</h3>

<p class="common-text">Business Management &amp; Administration is the new stream in the Business Studies discipline. The stream is popular for the kind of professions that it offers to the young graduates pursuing it. The stream of Business Management &amp; Administration is in very much demand among those students who are planning to make their career in the field of management of Business Operations and any financial concern.</p>

<h3 class="common-heading">Basic Overview</h3>

<p class="common-text">The Bachelor of Business Administration or BBA is the bachelor degree that all the Commerce Graduates pursue to make a career in the coveted field of Business Administration. The students who have good communication skill and decision-making capability to handle a business concern can opt for this course.</p>

<ul class="eligibility">
	<li>Associated Branches:
	<ul>
		<li>
		<p class="common-text">Business Administration &amp; Operations</p>
		</li>
		<li>
		<p class="common-text">Business Management</p>
		</li>
		<li>
		<p class="common-text">Management Studies</p>
		</li>
		<li>
		<p class="common-text">Marketing Management</p>
		</li>
		<li>
		<p class="common-text">Human Resources</p>
		</li>
		<li><p class="common-text">Entrepreneurship</p>
		</li>
	</ul>
	</li>
</ul>

<h3 class="common-heading">Eligibility</h3>

<p class="common-text">The minimum eligibility to enrol in a Business Management &amp; Administration Course is PUC or Matriculation passed from any recognized schools in Malaysia.</p>

<h3 class="common-heading">Study Pathway</h3>

<p class="common-text">The students can as the first step should take up a course in Foundation or diploma. The students who further wish to explore this field should enrol in a bachelor course and then into masters course in Business Administration from any local or international campus of a foreign university in Malaysia.</p>
<h3 class="common-heading">Career Information</h3>
<p class="common-text">There are ample of profitable employment opportunities for the students who opt for the Business Management &amp; Administration stream. The most popular career options that this stream can offer to the students graduating can be &ndash; Business Analyst, Human Resource Officer, Operational Researcher, Project Manager, Sales Executive, Stock Broker, Marketing Executive and Management Consultant etc.</p>
</div>


A master’s degree program is undertaken by those candidates who have successfully completed their graduation or bachelor degree programs after school. It is usually a two year program offering specialization to students in a particular discipline on its successful completion. 

Master

<div class="col-md-12 col-sm-12 col-xs-12 engineering-details-left-top"><p class="common-text">A master&rsquo;s degree program is undertaken by those candidates who have successfully completed their graduation or bachelor degree programs after school. It is usually a two year program offering specialization to students in a particular discipline on its successful completion.</p><h3 class="common-heading">Basics or Overview of Masters Degree</h3><h6 class="commom-heading"><b>Name of Course:</b>Masters Degree</h6><h6 class="commom-heading"><b>Duration of Course:</b> 2 years</h6><h6 class="commom-heading"><b>Eligibility:</b> Bachelor Degree</h6><p class="common-text">A master degree is a higher level educational qualification that is taken up to get advanced knowledge of your academics and industry. The master degree is very important qualification for all those students who wish to pursue teaching as a career option. If you have a dream of becoming a teacher or college lecturer, then it would be very important for you to pursue a masters qualification. A master&#39;s degree program is the gateway to several research oriented jobs available in the technical and scientific field these days. A Research Associate is required by almost all the companies these days to look after the research and development aspects of the concerned field.</p>&nbsp;<h3 class="common-heading">Branches/ Various Fields &amp; Eligibility/ Minimum Requirements:</h3><ul class="eligibility">	<li>	<ul>		<li>		<h6 class="common-heading">MA</h6>		<p class="common-text">MA or Master of Arts is the most common master degree program that the majority of students prefer to prepare themselves for the upcoming job market. It is also considered to be a better option as it gives students a knowledge of all such subjects that would help them to prepare for the top most competitive examinations conducted by the government for several vacancies available in the state.</p>		<p class="common-text"><b>Eligibility:</b> Applicants should have passed Bachelor of Arts (BA/ B.Sc./ B.Com) in relevant disciplines in order to enroll under the Master of Arts Programs.</p>		</li>		<li>		<h6 class="common-heading">M.Sc.</h6>		<p class="common-text">Master of Science course is pursued by those students who have completed their graduation in Science stream and willing to make a career in the Scientific fields. The course offers candidates a wide perspective on their chosen streams through both theoretical as well as practical training. The course incorporates the latest insight into the scientific world by way of its concepts and provides a strong base on the overview of the recent industry</p>		<p class="common-text"><b>Eligibility:</b>Students who have passed graduation in Science (B.Sc.) group of subjects will be eligible to apply for the Master of Science Course.</p>		</li>		<li>		<h6 class="common-heading">M.Com</h6>		<p class="common-text">Master of Commerce is the post graduation course offered to all the commerce graduates based upon their merits and marks obtained at the bachelor level. The course is considered to be very beneficial for all the students who wish to be a Manager, Accountant, Tax Inspector or Commissioner etc.</p>		<p class="common-text"><b>Eligibility:</b>The minimum eligibility requirement for getting eligible under the Master of Commerce Course is Bachelor of Commerce (B.Com) of three years&rsquo; duration passed from any recognized public or private university in Malaysia.</p>		</li>		<li>		<h6 class="common-heading">MCA</h6>		<p class="common-text">Master of Computer Applications (MCA) is the master level program offered by the Malaysian Universities to students who wish to make a career in the stream of Computers. The MCA course is taken up mostly by those students who have studied Mathematics and Computers in the intermediate or plus 2 level. The students can get employed in several specialized fields on account of their degrees in Computer Applications.</p>		<p class="common-text"><b>Eligibility:</b>The minimum eligibility requirement for the Master of Computer Application (MCA) course is BCA (Bachelor of Computer Application) passed from any recognized college or university in Malaysia.</p>		</li>		<li>		<h6 class="common-heading">MBA</h6>		<p class="common-text">MBA or Master of Business Administration is one such degree that is taken up by most of the students graduating from Science or Arts or Commerce or any such stream. The MBA is a degree course that offers sure shot employment to students pursuing it in several managerial streams under the recognized public or private banks, financial institution or commercial undertakings.</p>		<p class="common-text"><b>Eligibility:</b>Students who have successfully passed graduation in any discipline from a recognized private or public university or college may apply for the Master of Business Administration (MBA) Course.</p>		</li>	</ul>	</li></ul><h3 class="common-heading">Career Options</h3><p class="common-text">A master degree is very much in demand among the young graduates these days as it offers better employment options to them under different fields or industries. The degree at master level is also very much important as it opens the gateway to research and further higher education aspirations of students.</p><h3 class="common-heading">Interesting Facts</h3><ul class="eligibility">	<li>	<ul>		<li>		<p class="common-text">Universiti Putra Malaysia (UPM) and UniversitiTeknologi Malaysia are some of the top master degree program providers in Malaysia that have made it to the top 150 universities on the global rank listing.</p>		</li>	</ul>	</li></ul></div>

Transportation (BUS)

Indoor ATM

WiFi Connectivity

Counselling

Labs & Workshops

Auditorium

Swimming Pool

Hostel / Accommodation

Library

Cafeteria

Student lounge

Administrative & Service

Outdoor Sports / Indoor Games

Discover top private universities in Malaysia with detailed campus info, course offerings, and rankings. Find the best institution for your education journey today!

Master of Science Digital Marketing

University of Southampton Malaysia (UoSM)

Johor, Malaysia

Course

Entry Requirements

Academic Requirements

Would you like to apply to Master of Science Digital Marketing?

Students

Institutions

Get in touch