Johor Bahru

Malaysia

Marketing

<p>Marketing degree at Southampton Malaysia has a distinct focus on digital and data driven methods, giving you an edge in the job market with tha ability to measure marketing success and understand consumer behaviour. You will learn how to implement creative communication strategies, using big data to identify consumer trends and inform marketing decisions. Our industry networks enrich your learning by ensuring your course is aligned with current industry developments.</p>
<p data-pm-slice="0 0 []"><strong>Future Career</strong></p>
<ul>
<li>Marketing manager</li>
<li>Digital account manager</li>
<li>Brand manager</li>
<li>Social media manager</li>
<li>Consumer data analyst</li>
<li>Marketing consultant</li>
</ul>
<p data-pm-slice="0 0 []"><strong>Year 1</strong></p>
<ul>
<li>Introduction to Accounting and Finance</li>
<li>Introduction to Management</li>
<li>Introduction to Marketing</li>
<li>Marketing Strategy</li>
<li>Foundations of Business Analytics OR Management Analysis</li>
</ul>
<p><strong>Optional modules:</strong></p>
<ul>
<li>Analytics Implementation I: Spreadsheets and Databases</li>
<li>Commercial Law</li>
<li>Digital Technologies in Business</li>
<li>Ideas that shape the contemporary world - work, change and organisations</li>
</ul>
<p><strong>Year 2</strong></p>
<ul>
<li>Consumer Behaviour</li>
<li>Digital Marketing</li>
<li>Foundations of Marketing Analytics</li>
<li>Entrepreneurial Marketing</li>
<li>Marketing Communications and Media Management</li>
<li>Marketing Research</li>
</ul>
<p><strong>Optional modules:</strong></p>
<ul>
<li>Entrepreneurial Management</li>
<li>Human Resource Management</li>
<li>Management Ethics</li>
<li>European Business Environments</li>
<li>Making Successful Decisions</li>
<li>Prescriptive Analytics II: Simulation Business</li>
</ul>
<p><strong>Year 3</strong></p>
<ul>
<li>Dissertation, or Marketing Practice Based Dissertation</li>
<li>Measuring Marketing Effectiveness</li>
<li>Services Marketing</li>
<li>Advanced Marketing Analytics</li>
<li>Strategic Brand Management</li>
<li>Advanced Digital Marketing</li>
</ul>
<p><strong>Optional modules:</strong></p>
<ul>
<li>Corporate Social Responsibility and Sustainable Business</li>
<li>New Venture Development</li>
<li>Project Management</li>
<li>Risk Management</li>
</ul>

<p><strong>A-level</strong></p><p>AAB excluding General Studies, with Mathematics (minimum Grade 6/B) in GCSE/SPM.</p><p><strong>IB Diploma&nbsp;</strong></p><p>Pass with 34 points overall, 17 at Higher Level, including Standard Level/Higher Level in Mathematics (minimum grade 4) or Mathematics in IB MYP (minimum grade 5) or Mathematics (minimum grade 6/B) in GCSE/SPM.</p><p><strong>STPM&nbsp;</strong></p><p>A-A-B excluding General Studies, with Mathematics (minimum grade 6/B) in GCSE/SPM.</p><p>For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.</p>

Academic Requirements

<p><span style="font-weight: 400;">University of Southampton Malaysia (UoSM) is a branch campus of the prestigious University of Southampton, UK, ranked among the top 100 universities in the world (QS World University Rankings). Established in 2012, UoSM is located in Iskandar Puteri, Johor, offering students a world-class education with a focus on engineering, computer science, and business programmes. UoSM is renowned for its Master&rsquo;s programmes in Mechanical, and Electrical &amp; Electronic Engineering, both mirroring the curriculum taught at its UK campus. Students benefit from the opportunity to study in Malaysia for up to two years before transferring to the main campus in the UK to complete their degree. This pathway is an excellent opportunity to gain global exposure at a lower cost. UoSM is equipped with state-of-the-art facilities, including modern laboratories, engineering workshops, and collaborative learning spaces designed to enhance practical learning. The university&rsquo;s strong focus on research and innovation compels students to engage in real-world problem-solving, particularly in areas like aerospace, sustainable energy, and artificial intelligence. UoSM graduates are also highly sought after by top global employers like Intel, Deloitte, and Dyson. The university&rsquo;s commitment to academic excellence, combined with its affordable study model in Malaysia, makes the University of Southampton Malaysia the ideal choice for students seeking a world-class education with a global outlook.&nbsp;</span></p>
<p style="text-align: justify;"><br /><br /><br /></p>

Explore University of Southampton Malaysia’s Foundation, Undergraduate, and Postgraduate programmes. Get details on scholarships, intake 2025, entry requirements, and fees structure. Apply online for courses at University of Southampton Malaysia, Johor, with Afterschool.my.

University of Southampton Malaysia | Courses, Fees, Intake 2025

University of Southampton Malaysia (UoSM)

UoSM is a branch campus of the prestigious University of Southampton, UK that offers students a world-class education with a focus on engineering, computer science, and business programmes.

September

Bachelor of Science Marketing

Education is an open stream for all those students who wish to make a career as a Teacher. The most sought after courses in Education Stream include –B.Ed and M.Ed  respectively. The languages is another stream that is very much in demand by those students who wish to be a master of a particular language and further be known for their language skills both written and oral.

Business & Marketing

<div class="col-md-12 col-sm-12 col-xs-12 engineering-details-left-top">
<h3 class="common-heading">Business Management &amp; Administration</h3>

<p class="common-text">Business Management &amp; Administration is the new stream in the Business Studies discipline. The stream is popular for the kind of professions that it offers to the young graduates pursuing it. The stream of Business Management &amp; Administration is in very much demand among those students who are planning to make their career in the field of management of Business Operations and any financial concern.</p>

<h3 class="common-heading">Basic Overview</h3>

<p class="common-text">The Bachelor of Business Administration or BBA is the bachelor degree that all the Commerce Graduates pursue to make a career in the coveted field of Business Administration. The students who have good communication skill and decision-making capability to handle a business concern can opt for this course.</p>

<ul class="eligibility">
	<li>Associated Branches:
	<ul>
		<li>
		<p class="common-text">Business Administration &amp; Operations</p>
		</li>
		<li>
		<p class="common-text">Business Management</p>
		</li>
		<li>
		<p class="common-text">Management Studies</p>
		</li>
		<li>
		<p class="common-text">Marketing Management</p>
		</li>
		<li>
		<p class="common-text">Human Resources</p>
		</li>
		<li><p class="common-text">Entrepreneurship</p>
		</li>
	</ul>
	</li>
</ul>

<h3 class="common-heading">Eligibility</h3>

<p class="common-text">The minimum eligibility to enrol in a Business Management &amp; Administration Course is PUC or Matriculation passed from any recognized schools in Malaysia.</p>

<h3 class="common-heading">Study Pathway</h3>

<p class="common-text">The students can as the first step should take up a course in Foundation or diploma. The students who further wish to explore this field should enrol in a bachelor course and then into masters course in Business Administration from any local or international campus of a foreign university in Malaysia.</p>
<h3 class="common-heading">Career Information</h3>
<p class="common-text">There are ample of profitable employment opportunities for the students who opt for the Business Management &amp; Administration stream. The most popular career options that this stream can offer to the students graduating can be &ndash; Business Analyst, Human Resource Officer, Operational Researcher, Project Manager, Sales Executive, Stock Broker, Marketing Executive and Management Consultant etc.</p>
</div>


A bachelor degree is the three year degree program undertaken by the students after schools to get a fair knowledge of their chosen discipline. The bachelor degree program is mandatory for students who wish to pursue higher education in their chosen fields. It also provides an edge to the students who wish to be a part of the industry in the desired fields post qualification. 

Degree

<div class="col-md-12 col-sm-12 col-xs-12 engineering-details-left-top"><p class="common-text">A bachelor degree is the three year degree program undertaken by the students after schools to get a fair knowledge of their chosen discipline. The bachelor degree program is mandatory for students who wish to pursue higher education in their chosen fields. It also provides an edge to the students who wish to be a part of the industry in the desired fields post qualification.</p><h3 class="common-heading">Basics or Overview of a Bachelor Degree Program</h3><p class="common-text">Students prefer bachelor degree programs to gain more knowledge of Industry as well as academics. Generally, a bachelor degree takes three years for completion and it&rsquo;s available in almost any discipline that one wishes to study. Those students who take Mathematics &amp; Science in their PUC or Intermediate can enroll themselves in a Bachelor of Science (B.Sc.) course. The course can be especially beneficial for students who wish to be a future scientist or interested in pursuing any other scientific career options. Similarly, a bachelor program also provides students an eligibility to participate in different competitive examinations conducted periodically by the government for several state services.</p>&nbsp;<h3 class="common-heading">Branches or Fields-</h3><p class="common-text">A bachelor program can be availed by the students in a number of disciplines, including Arts &amp; Science Engineering/ Technology, Commerce, Business Administration, Computer Applications, Fine Arts, Journalism, Fashion Designing.<br /><br />Students can chose their respective field of study as per their subjects studied in 10+2 or class 12th or according to their future career choices to be made in the long run.</p><h3 class="common-heading">Eligibility or Minimum Requirements</h3><p class="common-text">In order to enroll under a bachelor level study program, students should be PUC or intermediate qualified from the recognized state boards of Malaysia. .</p>&nbsp;<ul class="eligibility">		<ul>		<li>		<p class="common-text">For B.Sc Course: Intermediate passed with Mathematics or Science Group of subjects, i.e. Chemistry, Physics and Biology</p>		</li>		<li>		<p class="common-text">B.Com Course: Intermediate passed with Commerce, Accountancy and Economics or Business Studies</p>		</li>		<li>		<p class="common-text">BA Course: Intermediate passed with History, Civics, Geography, Fine Arts, Music, Mass Communication or any other subjects of Arts Stream</p>		</li>		<li>		<p class="common-text">BCA: 10+2 or PUC in Computer Studies or Computer Applications</p>		</li>		<li>		<p class="common-text">BBA: Higher Secondary School Certificate passed with Business Administration or any other Commerce group of subjects</p>		</li>		<li>		<p class="common-text">BE/ B.Tech: 10+2 with Mathematics as a compulsory paper</p>		</li>	</ul></ul><div class="clearfix">&nbsp;</div><br /><br />&nbsp;<h3 class="common-heading">Relevance of a Bachelor Degree Program</h3><p class="common-text">Now-a-days, the bachelor programs are specifically designed for the students to prepare them for the upcoming market and industrial or academic scenarios. As, more technical and scientific fields have emerged in the market that demand more specific skills for their work, hence, those students who have a specialization in the stated discipline prove to be indispensable. A bachelor program also provides the necessary edge to the students in terms of eligibility to apply for various vacancies announced periodically by the government in the job market.</p><h3 class="common-heading">Career Options</h3><p class="common-text">A student with a regular bachelor degree has more than 99% of chances of being short listed under various academic and professional fields on its successful completion. A student who has successfully completed, its three years of graduation will be considered eligible for the mid to senior level positions in any organization both private and public as per their demands as compared to a student who has a normal education.</p><ul class="eligibility">	Some interested facts &ndash;	<ul>		<li>		<p class="common-text">&bull; Recently, the Ministry of Higher Education Malaysia has put forward the idea of collaborating the Malaysian Higher Education institutions with the leading business houses so that the curriculum quality along with the moving out graduate would improve successfully.</p>		</li>		<li>		<p class="common-text">&bull; The Malaysian Universities have made it to the top in the world rankings in Early May, in terms of the international education that it offers to the young graduates from across the world.</p>			</ul>	</li></ul></div>

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Bachelor of Science Marketing

University of Southampton Malaysia (UoSM)

Johor, Malaysia

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