Business Analytics at Southampton Malaysia allows you to gain the specialist skills needed to help organisations understand their customers. You will also learn how to use data to make effective business decisions and develop the mathematical skills needed to gain insights from a range of data sources, including the internet and social media.
Future Career
- Risk Analyst
- Data Analyst
- Data Scientist
- Business Analyst
Year 1
- Introduction to Accounting and Finance
- Introduction to Management
- Introduction to Marketing
- Analytics Implementation I: Spreadsheets and Databases
- Business Analytics Programming I: SAS Base Language
- Predictive Analytics I: Regression and Combinatorial Techniques
- Prescriptive Analytics I: Fundamentals of Management Sciences
- Foundations of Business Analytics OR Management Analysis
Year 2
- Predictive Analytics II: Business Forecasting
- Prescriptive Analytics II: Simulation Business
Optional Modules
- Digital Business Models
- Financial Accounting II
- Financial Econometrics I
- Financial Management
- Management Ethics
- Research Methods in The Social Sciences Innovation, Technology and the Environment
- Making Successful Decisions
- Operations Management
- Portfolio Theory and Financial Markets
- Problem Structuring Methods
Year 3 overview
- Analytics Implementation Ill: Knowledge Management, Methods and Ethics
- Analytics in Action I
- Analytics in Action II
- Prescriptive Analytics Ill: Optimisation
- Final Project
Optional Modules
- Marketing in the Digital Age
- Technological Innovation
- Corporate Social Responsibility and Sustainable Business
- Managing High-Growth Businesses
- Project Management
- Risk Management
- Strategic Operations Management