The objectives of the programme are to:
i. Produce graduates with advanced knowledge, practical skills and strong analytical skills in business through research.
ii. Produce graduates that possess skills and interpersonal & communication skills which are necessary to perform respective managerial roles and enhance the organization's operation in today's complex business environment.
iii. Produce graduates that possess digital and numeracy skills and strategic leadership skills in compliance with legal and ethical requirements inherent in at strategic levels in business organizations.
iv. Provide graduates with an educational experience that develops their personal and entrepreneurial skills, professionalism with ethical values that will prepare them for the business environment.