The Bachelor of Design (Hons) in Creative Media programme exposes students to a variety of media in the first year to provide breadth in design knowledge, while the subsequent two years of specialisation endeavours to provide depth in their specific area of discipline. Students will study the fundamental processes of design theory and practice through problem- and studio-based learning. In experiencing the design thinking process, students will be able to analyse, evaluate, and put forward design solutions that are innovative and creative. The modules prescribed will provide the student with the necessary skills sets to conceptualise and create aesthetically sound outputs that are creative, functional, entertaining, engaging and communicable.