This programme is designed to equip students with an in-depth understanding of core concepts, practices and techniques of conducting business across the world, with a strong focus on marketing functions in organisations with international operations. Ultimately, this programme will groom graduates with an innovative mindset who see dynamic business environments as opportunities and are trained to make strategic marketing decisions in such environments. In addition to a solid grounding in business, this programme focuses on the development and delivery of an international marketing plan. This includes the ability to understand customers' needs and ensure customers' satisfaction, making it a key element to the success of any business.