Kuching

Malaysia

Marketing

<p>Marketing professionals need to understand their markets, research customers&rsquo; needs and wants and appreciate internal capabilities and objectives. In this course, students will explore the significance of marketing in the wider business context and how business results are achieved through the development and endorsement of a customer focus. Areas of study include market research, buyer behaviour, marketing metrics, marketing planning, advertising and promotion.</p>

<h3 class="shown">Entry Requirements</h3><div class="accordion-content"><a href="https://www.swinburne.edu.my/?p=31457">Assess your eligibility</a>&nbsp;for entry to Swinburne Sarawak.</div><h3 class="shown">English Requirements</h3><div class="accordion-content">Find out more about&nbsp;<a href="https://www.swinburne.edu.my/?p=32602">English language requirements</a>.</div>

Academic Requirements

<p style="text-align: justify;"><span data-sheets-root="1">As the Malaysian branch of Australia&rsquo;s Swinburne University, the Sarawak campus offers globally recognized programs in engineering, business, IT, and design. Established in 2000, Swinburne Sarawak emphasizes industry-relevant education, providing students with hands-on learning and exposure to cutting-edge research. The university features modern facilities, including advanced labs and collaborative workspaces, fostering innovation and creativity. Its diverse student body and global mobility programs offer opportunities for international learning experiences. Located in the heart of Kuching, Sarawak, Swinburne blends academic excellence with a unique cultural environment.</span></p>

Discover Swinburne University of Technology Sarawak on Afterschool.my – The Malaysian branch of Australia’s Swinburne University, offering globally recognised degrees in engineering, design, business, and IT in Kuching.

Swinburne University of Technology Sarawak Campus | Ranking, Courses, Fees, Intake 2025

Swinburne University of Technology Sarawak Campus

March

September

Bachelor of Business (Marketing)

Education is an open stream for all those students who wish to make a career as a Teacher. The most sought after courses in Education Stream include –B.Ed and M.Ed  respectively. The languages is another stream that is very much in demand by those students who wish to be a master of a particular language and further be known for their language skills both written and oral.

Business & Marketing

<div class="col-md-12 col-sm-12 col-xs-12 engineering-details-left-top">
<h3 class="common-heading">Business Management &amp; Administration</h3>

<p class="common-text">Business Management &amp; Administration is the new stream in the Business Studies discipline. The stream is popular for the kind of professions that it offers to the young graduates pursuing it. The stream of Business Management &amp; Administration is in very much demand among those students who are planning to make their career in the field of management of Business Operations and any financial concern.</p>

<h3 class="common-heading">Basic Overview</h3>

<p class="common-text">The Bachelor of Business Administration or BBA is the bachelor degree that all the Commerce Graduates pursue to make a career in the coveted field of Business Administration. The students who have good communication skill and decision-making capability to handle a business concern can opt for this course.</p>

<ul class="eligibility">
	<li>Associated Branches:
	<ul>
		<li>
		<p class="common-text">Business Administration &amp; Operations</p>
		</li>
		<li>
		<p class="common-text">Business Management</p>
		</li>
		<li>
		<p class="common-text">Management Studies</p>
		</li>
		<li>
		<p class="common-text">Marketing Management</p>
		</li>
		<li>
		<p class="common-text">Human Resources</p>
		</li>
		<li><p class="common-text">Entrepreneurship</p>
		</li>
	</ul>
	</li>
</ul>

<h3 class="common-heading">Eligibility</h3>

<p class="common-text">The minimum eligibility to enrol in a Business Management &amp; Administration Course is PUC or Matriculation passed from any recognized schools in Malaysia.</p>

<h3 class="common-heading">Study Pathway</h3>

<p class="common-text">The students can as the first step should take up a course in Foundation or diploma. The students who further wish to explore this field should enrol in a bachelor course and then into masters course in Business Administration from any local or international campus of a foreign university in Malaysia.</p>
<h3 class="common-heading">Career Information</h3>
<p class="common-text">There are ample of profitable employment opportunities for the students who opt for the Business Management &amp; Administration stream. The most popular career options that this stream can offer to the students graduating can be &ndash; Business Analyst, Human Resource Officer, Operational Researcher, Project Manager, Sales Executive, Stock Broker, Marketing Executive and Management Consultant etc.</p>
</div>


A bachelor degree is the three year degree program undertaken by the students after schools to get a fair knowledge of their chosen discipline. The bachelor degree program is mandatory for students who wish to pursue higher education in their chosen fields. It also provides an edge to the students who wish to be a part of the industry in the desired fields post qualification. 

Degree

<div class="col-md-12 col-sm-12 col-xs-12 engineering-details-left-top"><p class="common-text">A bachelor degree is the three year degree program undertaken by the students after schools to get a fair knowledge of their chosen discipline. The bachelor degree program is mandatory for students who wish to pursue higher education in their chosen fields. It also provides an edge to the students who wish to be a part of the industry in the desired fields post qualification.</p><h3 class="common-heading">Basics or Overview of a Bachelor Degree Program</h3><p class="common-text">Students prefer bachelor degree programs to gain more knowledge of Industry as well as academics. Generally, a bachelor degree takes three years for completion and it&rsquo;s available in almost any discipline that one wishes to study. Those students who take Mathematics &amp; Science in their PUC or Intermediate can enroll themselves in a Bachelor of Science (B.Sc.) course. The course can be especially beneficial for students who wish to be a future scientist or interested in pursuing any other scientific career options. Similarly, a bachelor program also provides students an eligibility to participate in different competitive examinations conducted periodically by the government for several state services.</p>&nbsp;<h3 class="common-heading">Branches or Fields-</h3><p class="common-text">A bachelor program can be availed by the students in a number of disciplines, including Arts &amp; Science Engineering/ Technology, Commerce, Business Administration, Computer Applications, Fine Arts, Journalism, Fashion Designing.<br /><br />Students can chose their respective field of study as per their subjects studied in 10+2 or class 12th or according to their future career choices to be made in the long run.</p><h3 class="common-heading">Eligibility or Minimum Requirements</h3><p class="common-text">In order to enroll under a bachelor level study program, students should be PUC or intermediate qualified from the recognized state boards of Malaysia. .</p>&nbsp;<ul class="eligibility">		<ul>		<li>		<p class="common-text">For B.Sc Course: Intermediate passed with Mathematics or Science Group of subjects, i.e. Chemistry, Physics and Biology</p>		</li>		<li>		<p class="common-text">B.Com Course: Intermediate passed with Commerce, Accountancy and Economics or Business Studies</p>		</li>		<li>		<p class="common-text">BA Course: Intermediate passed with History, Civics, Geography, Fine Arts, Music, Mass Communication or any other subjects of Arts Stream</p>		</li>		<li>		<p class="common-text">BCA: 10+2 or PUC in Computer Studies or Computer Applications</p>		</li>		<li>		<p class="common-text">BBA: Higher Secondary School Certificate passed with Business Administration or any other Commerce group of subjects</p>		</li>		<li>		<p class="common-text">BE/ B.Tech: 10+2 with Mathematics as a compulsory paper</p>		</li>	</ul></ul><div class="clearfix">&nbsp;</div><br /><br />&nbsp;<h3 class="common-heading">Relevance of a Bachelor Degree Program</h3><p class="common-text">Now-a-days, the bachelor programs are specifically designed for the students to prepare them for the upcoming market and industrial or academic scenarios. As, more technical and scientific fields have emerged in the market that demand more specific skills for their work, hence, those students who have a specialization in the stated discipline prove to be indispensable. A bachelor program also provides the necessary edge to the students in terms of eligibility to apply for various vacancies announced periodically by the government in the job market.</p><h3 class="common-heading">Career Options</h3><p class="common-text">A student with a regular bachelor degree has more than 99% of chances of being short listed under various academic and professional fields on its successful completion. A student who has successfully completed, its three years of graduation will be considered eligible for the mid to senior level positions in any organization both private and public as per their demands as compared to a student who has a normal education.</p><ul class="eligibility">	Some interested facts &ndash;	<ul>		<li>		<p class="common-text">&bull; Recently, the Ministry of Higher Education Malaysia has put forward the idea of collaborating the Malaysian Higher Education institutions with the leading business houses so that the curriculum quality along with the moving out graduate would improve successfully.</p>		</li>		<li>		<p class="common-text">&bull; The Malaysian Universities have made it to the top in the world rankings in Early May, in terms of the international education that it offers to the young graduates from across the world.</p>			</ul>	</li></ul></div>

Class Room With Air Conditioner

WiFi Connectivity

Students Car Parking

Labs & Workshops

Clubs and Societies

Library

Fitness Centre / GYM

Student lounge

Lecture Theaters

Administrative & Service

Recreational

MultiPurpose Hall

Outdoor Sports / Indoor Games

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Bachelor of Business (Marketing)

Swinburne University of Technology Sarawak Campus

Sarawak, Malaysia

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