This programme is designed for those aiming to enter the business world, with a strong focus on understanding customer needs and preferences. You will gain a comprehensive understanding of business operations, learning how companies develop strategies, make decisions, allocate resources, and manage risks in an increasingly competitive global market. Through real-world and simulated business scenarios, you will tackle the challenges of decision-making faced by businesses.

In addition to acquiring theoretical knowledge, you will develop practical, analytical, and strategic planning skills essential for creating value for both businesses and their customers. This programme is designed to sharpen your analytical and critical thinking abilities, skills that are crucial in today’s global economy. The internship component of the programme provides a hands-on opportunity to apply your learning, bridging theory with practice and preparing you for a successful career.

Upon completing the programme, graduates will receive degrees from both Sunway University and Lancaster University, earning two certificates that boost their qualifications.