This specialised degree offers a dynamic approach to understanding the various facets of marketing. At its core, the programme focuses on consumer behaviour as a key driver of product design, distribution, communication, and pricing strategies. By exploring specialised areas such as branding, services marketing, relationship management, and digital marketing, you will learn how to create value for both businesses and their customers.

Our innovative teaching methods combine interactive classroom learning with insights from industry experts in marketing. These talks provide valuable perspectives on the current business landscape and share success stories of effective marketing strategies. The programme also includes a simulated business challenge and industry field trips, designed to enrich your learning experience. We foster an environment that encourages critical thinking, analytical skills, and sound decision-making, equipping you to tackle real-world marketing challenges. With a focus on creativity and innovation, this programme shapes marketing professionals who are primed for success in the industry.

The internship component offers the opportunity to apply theoretical knowledge in a practical setting, further preparing you for the workforce.

Upon successful completion, graduates will receive degrees from both Sunway University and Lancaster University, earning two certificates that enhance their credentials in the marketing field.