The Bachelor of Arts (Honours) in Advertising and Branding degree programme is designed to cultivate innovative minds equipped with the expertise to research, analyse, conceptualise, and deliver compelling visual communication and creative ideas. Students will gain comprehensive knowledge to tackle various advertising challenges, blending theoretical understanding with practical application in the advertising industry. This interdisciplinary course integrates Advertising, Communication, Design, Contextual Studies, and Professional Practices, alongside modern technologies and processes, to provide a well-rounded education.

The programme aims to develop graduates with strong creative, critical, and entrepreneurial thinking skills, which are essential for adapting across various media platforms and industries. Upon completion, students will receive dual certification, graduating with degrees from both Sunway University and Lancaster University, solidifying their credentials as advertising professionals with an international perspective.