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Putra Business School Courses | Degree Diploma Courses

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Marketing

<p>This programme is designed for candidates aspiring to advance theory and practice in the field of marketing, including in key areas such as branding, social media, and consumer psychology.</p>

<p class="kt-adv-heading26762_418170-68 wp-block-kadence-advancedheading" data-kb-block="kb-adv-heading26762_418170-68">To qualify for&nbsp;<strong>PhD (Marketing)</strong>, applicants must possess one of the following qualifications:</p><div id="section-gc5d1e3" class="wp-block-gutentor-e7 section-gc5d1e3 gutentor-element gutentor-element-list"><ul><li class="gutentor-single-item-title">A Master&rsquo;s Degree [Level 7, Malaysian Qualifications Framework (MQF)] in related fields as accepted by the PBS Senate; or</li><li class="gutentor-single-item-title">A Master&rsquo;s Degree (Level 7, MQF) in non-related fields as accepted by the PBS Senate, subject to having relevant working experience and rigorous internal assessment; or</li><li class="gutentor-single-item-title">A Master&rsquo;s Degree (Level 7, MQF)&nbsp; in non-related fields as accepted by the PBS Senate and without relevant working experience, subject to passing pre-requisite courses; or</li><li class="gutentor-single-item-title">Other qualifications equivalent to a Master&rsquo;s Degree (Level 7, MQF) recognised by the Malaysian government.</li></ul></div>

Academic Requirements

<p>Putra Business School is one of first Malaysian institutions dedicated to providing postgraduate programs in the field of business. It is also in the 5% business schools accredited by the Association to Advance Collegiate Schools of Business.&nbsp;The core value of this institution is the focus on the human potentials and placing people at the center of the operation of the business environment. Humans make the bedrock of sound, realistic and progressive business philosophies. The school offers a unique exposure to students by addressing a paradigm shifting matter which involves the rejection of the philosophy of reductionism.&nbsp;The vision of this school is to be a leading school in Malaysia in the field of business meeting global expectations. The institution expresses a clear mission to produce graduates with the initiative to meet the needs of the ever evolving market, innovative, responsible individuals to their community. The school is determined to contribute to the advancement of knowledge in the field. Recognition:</p>
<ul>
<li><a href="http://www.aacsb.edu/" target="_blank" rel="noopener">Accredited by Association to Advance Collegiate Schools of Business (AACSB)</a></li>
<li><a href="http://www.abest21.org/" target="_blank" rel="noopener">Accredited by ABEST21</a></li>
<li><a href="http://www.mqa.gov.my/" target="_blank" rel="noopener">Malaysian Qualifications Agency (MQA)</a></li>
</ul>

Putra Business School | Ranking, Review, Courses

Putra Business School

March

September

PhD (Marketing)

Education is an open stream for all those students who wish to make a career as a Teacher. The most sought after courses in Education Stream include –B.Ed and M.Ed  respectively. The languages is another stream that is very much in demand by those students who wish to be a master of a particular language and further be known for their language skills both written and oral.

Business & Marketing

<div class="col-md-12 col-sm-12 col-xs-12 engineering-details-left-top">
<h3 class="common-heading">Business Management &amp; Administration</h3>

<p class="common-text">Business Management &amp; Administration is the new stream in the Business Studies discipline. The stream is popular for the kind of professions that it offers to the young graduates pursuing it. The stream of Business Management &amp; Administration is in very much demand among those students who are planning to make their career in the field of management of Business Operations and any financial concern.</p>

<h3 class="common-heading">Basic Overview</h3>

<p class="common-text">The Bachelor of Business Administration or BBA is the bachelor degree that all the Commerce Graduates pursue to make a career in the coveted field of Business Administration. The students who have good communication skill and decision-making capability to handle a business concern can opt for this course.</p>

<ul class="eligibility">
	<li>Associated Branches:
	<ul>
		<li>
		<p class="common-text">Business Administration &amp; Operations</p>
		</li>
		<li>
		<p class="common-text">Business Management</p>
		</li>
		<li>
		<p class="common-text">Management Studies</p>
		</li>
		<li>
		<p class="common-text">Marketing Management</p>
		</li>
		<li>
		<p class="common-text">Human Resources</p>
		</li>
		<li><p class="common-text">Entrepreneurship</p>
		</li>
	</ul>
	</li>
</ul>

<h3 class="common-heading">Eligibility</h3>

<p class="common-text">The minimum eligibility to enrol in a Business Management &amp; Administration Course is PUC or Matriculation passed from any recognized schools in Malaysia.</p>

<h3 class="common-heading">Study Pathway</h3>

<p class="common-text">The students can as the first step should take up a course in Foundation or diploma. The students who further wish to explore this field should enrol in a bachelor course and then into masters course in Business Administration from any local or international campus of a foreign university in Malaysia.</p>
<h3 class="common-heading">Career Information</h3>
<p class="common-text">There are ample of profitable employment opportunities for the students who opt for the Business Management &amp; Administration stream. The most popular career options that this stream can offer to the students graduating can be &ndash; Business Analyst, Human Resource Officer, Operational Researcher, Project Manager, Sales Executive, Stock Broker, Marketing Executive and Management Consultant etc.</p>
</div>


A doctoral program is pursued to get the award of Doctorate in any discipline. The PhD Programs can be pursued to get eligible for the research and teaching positions available the universities and several academic institutions worldwide.

<div class="col-md-12 col-sm-12 col-xs-12 engineering-details-left-top"><p class="common-text">A doctoral program is pursued to get the award of Doctorate in any discipline. The PhD Programs can be pursued to get eligible for the research and teaching positions available the universities and several academic institutions worldwide.</p><h3 class="common-heading">Basic or Overview of PhD/ Doctorate</h3><h6 class="commom-heading"><b>Name of Course:</b>PhD</h6><h6 class="commom-heading"><b>Duration of Course:</b>3-6 years</h6> <h6 class="commom-heading"><b>Eligibility:</b> Master Degree </h6><p class="common-text">PhD or Doctorate Course is the most advanced degree course that offers doctorate to a person studying based on its completion. A doctoral course is, usually ofabout  3-6 years and depends upon the person pursuing it for its extension or reduction in the total number of years to study.  The doctoral degree programs can be taken up from any private or public university these days. The public or government funded universities would ask the students to sit for an entrance test in order to take admissions. On the contrary,  private university can offer you admissions simply based on your existing qualifications and other notable skills as may be relevant to the course. Any person who has a knack for deep understanding and perception of concepts should enroll under the course and take advantage of its career objectives. </p>&nbsp;<h3 class="common-heading">Branches/ Various Fields</h3><p class="common-text">A doctoral program can be taken up in any discipline by the student according to his/ her master level degree qualification. A student can also enroll under the integrated PhD Courses offered by many universities these days to easily get done with their M.Phil and PhD at the same time. The various fields under which students can make a career after completing their PhD are – Research & Development Department of any Industrial Undertaking; Lecturer/ Professor in any academic institution; Research Assistant/ Research Fellow/ Research Associate in any commercial or academic institutions under any ongoing research project taken up by the concerned institute.</p><h3 class="common-heading">Eligibility/ Minimum Requirements</h3><p class="common-text">The minimum eligibility required for enrolling in the doctoral or PhD Program is masters degree passed in the concerned discipline from any recognized university or college. </p><h3 class="common-heading">Career Options after PhD</h3><p class="common-text">A person who has successfully completed here doctoral degree can apply for several career opportunities such as –University Lecturer or Professor, Research Scholar, Research Assistant, Research Associate, etc. In Malaysia, there are a number of private universities that can offer you international programs for doctorate at a very economical price and without any hassles of moving abroad for studying it.</p><h3 class="common-heading">Some interested facts</h3><ul class="eligibility">		<ul>		<li>		<p class="common-text">&bull;Having English proficiency has become one of the most important factors for rejection in job interviews, consequently Malaysian Universities and Colleges have started language training courses as a compulsory part of their curriculum.</p>		</li>		<li>		<p class="common-text">&bull;Malaysia is the first choice for about 9,000 Nigerian students to pursue higher education.</p>		</li>	</ul></ul></div>

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PhD (Marketing)

Putra Business School

Selangor, Malaysia

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