Petaling Jaya

Malaysia

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<p>The Bachelor of Marketing (BM) programme is designed to enhance students&rsquo; understanding of the latest theories, roles, principles and practices with respect to the overall marketing concepts and issues. This programme is planned to develop abilities of marketing graduates to effectively manage a wide range of local and international marketing issues and global challenges using suitable marketing tools and skills. It is also designed to advance the qualifications needed to increase their income and marketability in today&rsquo;s real job market. This is in line with our mission and the Industrial Revolution 4.0 (IR 4.0) to provide our students with an education of high quality which will pave the way to a successful career.</p>

<p>Normal Entry<br />i. A pass in STPM with at least Grade C (GP 2.0) in any TWO subjects*; OR<br />ii. A pass in STAM with at least Grade Jayyid*; OR<br />iii. Matriculation or Foundation with at least CGPA of 2.00; OR<br />iv. A Diploma (Level 4, MQF) with at least CGPA of 2.00; OR<br />v. An Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00; OR<br />vi. A Diploma Kemahiran Malaysia (DKM)/ Diploma Vokasional Malaysia (DVM) subjected to HEP Senate/Academic Board&rsquo;s approval***; OR<br />vii. A Diploma Lanjutan Kemahiran Malaysia (DLKM) subjected to HEP Senate/Academic Board&rsquo;s approval***;<br />OR<br />viii. Other equivalent qualifications recognized by the Malaysian Government.</p><p>APEL. A Entry<br /> Possess an APEL.A certificate from MQA for admission into Bachelor programmes.<br /> For more information, please click : https://apel.oum.edu.my/apel-a-access-purpose/</p><p>Updated 23.1.24</p><p>NOTE (1):<br />Table of bridging courses (kursus pengukuhan pengetahuan) and entry requirements for graduates from Diploma Kemahiran Malaysia (DKM), Diploma Lanjutan Kemahiran Malaysia (DLKM) dan Diploma Vokasional Malaysia (DVM). (Rujukan Surat Kelulusan MQA.600-2/14/88 (42) Bertarikh 30 Ogos 2021).</p><p>Minima Grade C (2.00)<br />List of Courses<br />(1 Semester)</p><p>1. BDPP1103 Introductory Management<br />2. BDPM1103 Introductory Marketing<br />3. BDKO1103 Basic Interpersonal Communication</p><p>Entry<br />Requirements</p><p>The minimum requirements for a Bachelor&rsquo;s Degree (Level 6, MQF) or its equivalent are as follows:<br />i. Pass a Diploma Kemahiran Malaysia (DKM)/ a Diploma Lanjutan Kemahiran Malaysia (DLKM)/ a Diploma Vokasional Malaysia (DVM) with at least a CGPA of 2.50 subject to the approval of the relevant Institution&rsquo;s Senate/Academic Board; OR<br />ii. Pass a DKM/ DLKM/ DVM with at least a CGPA of 2.00 AND have at least two (2) years of working experience in related fields.</p><p>Updated 23.1.24</p><p>NOTES (2):<br /> For entry requirement number (vi) &amp; (vii):<br />The HEPs are to conduct screening and provide necessary guidance specific to the discipline of the programme.<br /> Refer to the PS Business Studies 2nd Ed 16.8.2021 (AMENDMENT RECORDS V1) below for:<br />(*) Additional requirement: A pass in Mathematics and English at SPM level or equivalent qualifications and<br />(**) English competency requirements for International student: Achieve a minimum Band 3 in MUET OR equivalent to CEFR (Low B2).<br />Notes for PS Business Studies 2nd Ed 16.8.2021 (AMENDMENT RECORDS V1)<br />* A pass in Mathematics and English at SPM level or equivalent qualifications<br />(English subject requirement does not apply to international students since they are<br />required to meet certain scores of international English examination and privileged<br />with certain exemptions)</p><p>Can be waived should any other higher qualifications contain Mathematics<br />and English subjects with an equivalent/higher achievement. Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement. Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.</p><p>Updated 23.1.24</p><p>Notes for PS Business Studies 2nd Ed 16.8.2021 (AMENDMENT RECORDS V1)<br />** Refer to Surat JPT GS 1000-630(41), 9th December 2019 - Syarat Kompetensi Bahasa Inggeris Kepada Pelajar Antarabangsa for equivalent English language assessments and score.<br />*** For Public Universities: Refer to Surat JPT.S(BPKP)2000/400/04/01 Jld.5 (53), 20th November, 2019 - Pindaan syarat kelayakan minimum (Syarat am) Diploma TVET (DKM, DLKM, DVM) sebagai syarat kelayakan masuk ke program Ijazah Sarjana Muda di Universiti Awam (UA). For Private Higher Educational Institutions: Refer to Surat JPT/GS 1000-606 Jld. 2(23), 21st April, 2020 - Kemasukan Pelajar Lulusan Diploma Kemahiran Malaysia (DKM), Diploma Lanjutan Kemahiran Malaysia (DLKM) dan Diploma Vokasional Malaysia (DVM) ke Peringkat Sarjana Muda (Tahap 6 MQF) atau yang setara dengannya di Institusi Pendidikan Tinggi Swasta.</p>

Requirements

<p style="text-align: justify;"><span data-sheets-root="1">Open University Malaysia (OUM), established in 2000, is a pioneer in flexible, distance education catering to working professionals and lifelong learners. It offers a wide range of programs in business, education, IT, and social sciences, using an innovative blend of online resources and in-person tutorials. OUM&rsquo;s affordability and flexible study options empower students to achieve their academic goals while balancing work and personal commitments. With a mission to make quality education accessible, OUM is recognized as a leader in lifelong learning and professional development.</span></p>

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Bachelor of Marketing with Honours

Education is an open stream for all those students who wish to make a career as a Teacher. The most sought after courses in Education Stream include –B.Ed and M.Ed  respectively. The languages is another stream that is very much in demand by those students who wish to be a master of a particular language and further be known for their language skills both written and oral.

Business & Marketing

<div class="col-md-12 col-sm-12 col-xs-12 engineering-details-left-top">
<h3 class="common-heading">Business Management &amp; Administration</h3>

<p class="common-text">Business Management &amp; Administration is the new stream in the Business Studies discipline. The stream is popular for the kind of professions that it offers to the young graduates pursuing it. The stream of Business Management &amp; Administration is in very much demand among those students who are planning to make their career in the field of management of Business Operations and any financial concern.</p>

<h3 class="common-heading">Basic Overview</h3>

<p class="common-text">The Bachelor of Business Administration or BBA is the bachelor degree that all the Commerce Graduates pursue to make a career in the coveted field of Business Administration. The students who have good communication skill and decision-making capability to handle a business concern can opt for this course.</p>

<ul class="eligibility">
	<li>Associated Branches:
	<ul>
		<li>
		<p class="common-text">Business Administration &amp; Operations</p>
		</li>
		<li>
		<p class="common-text">Business Management</p>
		</li>
		<li>
		<p class="common-text">Management Studies</p>
		</li>
		<li>
		<p class="common-text">Marketing Management</p>
		</li>
		<li>
		<p class="common-text">Human Resources</p>
		</li>
		<li><p class="common-text">Entrepreneurship</p>
		</li>
	</ul>
	</li>
</ul>

<h3 class="common-heading">Eligibility</h3>

<p class="common-text">The minimum eligibility to enrol in a Business Management &amp; Administration Course is PUC or Matriculation passed from any recognized schools in Malaysia.</p>

<h3 class="common-heading">Study Pathway</h3>

<p class="common-text">The students can as the first step should take up a course in Foundation or diploma. The students who further wish to explore this field should enrol in a bachelor course and then into masters course in Business Administration from any local or international campus of a foreign university in Malaysia.</p>
<h3 class="common-heading">Career Information</h3>
<p class="common-text">There are ample of profitable employment opportunities for the students who opt for the Business Management &amp; Administration stream. The most popular career options that this stream can offer to the students graduating can be &ndash; Business Analyst, Human Resource Officer, Operational Researcher, Project Manager, Sales Executive, Stock Broker, Marketing Executive and Management Consultant etc.</p>
</div>


A bachelor degree is the three year degree program undertaken by the students after schools to get a fair knowledge of their chosen discipline. The bachelor degree program is mandatory for students who wish to pursue higher education in their chosen fields. It also provides an edge to the students who wish to be a part of the industry in the desired fields post qualification. 

Degree

<div class="col-md-12 col-sm-12 col-xs-12 engineering-details-left-top"><p class="common-text">A bachelor degree is the three year degree program undertaken by the students after schools to get a fair knowledge of their chosen discipline. The bachelor degree program is mandatory for students who wish to pursue higher education in their chosen fields. It also provides an edge to the students who wish to be a part of the industry in the desired fields post qualification.</p><h3 class="common-heading">Basics or Overview of a Bachelor Degree Program</h3><p class="common-text">Students prefer bachelor degree programs to gain more knowledge of Industry as well as academics. Generally, a bachelor degree takes three years for completion and it&rsquo;s available in almost any discipline that one wishes to study. Those students who take Mathematics &amp; Science in their PUC or Intermediate can enroll themselves in a Bachelor of Science (B.Sc.) course. The course can be especially beneficial for students who wish to be a future scientist or interested in pursuing any other scientific career options. Similarly, a bachelor program also provides students an eligibility to participate in different competitive examinations conducted periodically by the government for several state services.</p>&nbsp;<h3 class="common-heading">Branches or Fields-</h3><p class="common-text">A bachelor program can be availed by the students in a number of disciplines, including Arts &amp; Science Engineering/ Technology, Commerce, Business Administration, Computer Applications, Fine Arts, Journalism, Fashion Designing.<br /><br />Students can chose their respective field of study as per their subjects studied in 10+2 or class 12th or according to their future career choices to be made in the long run.</p><h3 class="common-heading">Eligibility or Minimum Requirements</h3><p class="common-text">In order to enroll under a bachelor level study program, students should be PUC or intermediate qualified from the recognized state boards of Malaysia. .</p>&nbsp;<ul class="eligibility">		<ul>		<li>		<p class="common-text">For B.Sc Course: Intermediate passed with Mathematics or Science Group of subjects, i.e. Chemistry, Physics and Biology</p>		</li>		<li>		<p class="common-text">B.Com Course: Intermediate passed with Commerce, Accountancy and Economics or Business Studies</p>		</li>		<li>		<p class="common-text">BA Course: Intermediate passed with History, Civics, Geography, Fine Arts, Music, Mass Communication or any other subjects of Arts Stream</p>		</li>		<li>		<p class="common-text">BCA: 10+2 or PUC in Computer Studies or Computer Applications</p>		</li>		<li>		<p class="common-text">BBA: Higher Secondary School Certificate passed with Business Administration or any other Commerce group of subjects</p>		</li>		<li>		<p class="common-text">BE/ B.Tech: 10+2 with Mathematics as a compulsory paper</p>		</li>	</ul></ul><div class="clearfix">&nbsp;</div><br /><br />&nbsp;<h3 class="common-heading">Relevance of a Bachelor Degree Program</h3><p class="common-text">Now-a-days, the bachelor programs are specifically designed for the students to prepare them for the upcoming market and industrial or academic scenarios. As, more technical and scientific fields have emerged in the market that demand more specific skills for their work, hence, those students who have a specialization in the stated discipline prove to be indispensable. A bachelor program also provides the necessary edge to the students in terms of eligibility to apply for various vacancies announced periodically by the government in the job market.</p><h3 class="common-heading">Career Options</h3><p class="common-text">A student with a regular bachelor degree has more than 99% of chances of being short listed under various academic and professional fields on its successful completion. A student who has successfully completed, its three years of graduation will be considered eligible for the mid to senior level positions in any organization both private and public as per their demands as compared to a student who has a normal education.</p><ul class="eligibility">	Some interested facts &ndash;	<ul>		<li>		<p class="common-text">&bull; Recently, the Ministry of Higher Education Malaysia has put forward the idea of collaborating the Malaysian Higher Education institutions with the leading business houses so that the curriculum quality along with the moving out graduate would improve successfully.</p>		</li>		<li>		<p class="common-text">&bull; The Malaysian Universities have made it to the top in the world rankings in Early May, in terms of the international education that it offers to the young graduates from across the world.</p>			</ul>	</li></ul></div>

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Bachelor of Marketing with Honours

Open University Malaysia (OUM)

Selangor, Malaysia

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