Master of Marketing: Shaping the Future of Marketing Practices

The Master of Marketing programme is designed to guide you through a transformative journey, equipping you with the skills and knowledge needed to excel as a thoughtful and strategic marketing professional. Throughout the programme, you will gain a deep understanding of market dynamics and the strategies that organizations use to connect with and influence consumers.

This programme challenges you to apply theoretical concepts in real-world situations, exploring emerging consumer behaviours and identifying opportunities to create new markets. You will critically examine global marketing challenges faced by businesses, markets, and consumers, positioning you to pursue diverse careers in the marketing field.

Dual Certification Advantage:

Upon completion of the programme, graduates will receive dual degrees—one from Sunway University and another from Lancaster University. This unique offering ensures that you graduate with credentials from both prestigious institutions, enhancing your professional recognition on a global scale.