The two-year programme focuses on developing students’ knowledge of communication. It increases students’ understanding and critical awareness of the dynamics of media transformation and the challenges this creates within various applied contexts.
Upon completion of the Diploma programme, you can opt for a related Degree programme from the Faculty of Applied Communication.
Career Prospects:
- Corporate Communication Executive
- Marketing and Communication Executive
- Advertising and Marketing Executive
- Media Analyst
- Media Broadcaster
- Media Relations Personnel
- Market Researcher
- Public Relations Personnel
- Brand Analyst
- Copywriter
- Event Co-ordinator
- Social Media Executive
- Campaign Executive
Core Subjects
Year 1
- Fundamentals of Communication Theories
- Digital Media and Culture
- Introduction to Stakeholder Management
- Fundamentals of Intercultural Communication
- Media and Broadcasting
- Public Relations
- English
- Consumer in Digital Age
- Graphic Design
- Visual Communication
- Advertising in New Media
- Essential Academic English
Year 2
- Strategic Communication and Digital Media
- Viral Marketing Communication
- Digital Journalism
- Media Publishing and Design
- Social Media Strategy
- Digital Content Creation and Storytelling
- Business Communication in the Digital Age
- Corporate Event Planning
- Media Law and Ethics
- Internship
- Final Year Project
Elective Subjects
- Persuasive Presentation
- Computer Technology in New Media
- Drama and Performance
- Media and Entertainment Management
- Personal Branding
- Media Production
- Copywriting
- Digital Entrepreneurial Communication