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Bachelor of Marketing (Hons.)

Multimedia University (MMU)

Selangor, Malaysia
Full time
Mode
Degree
Level
36 Months
Duration
April, July, October
Intake
RM 55,720
Tution Fees

Course

The three-year specialised programme focuses on the latest trends through relevant and up-to-date courses which are in line with the digitalized trends within the industry. Students are nurtured with an in-depth understanding of the marketing concept, while supplemented with the fundamental and practical knowledge in creating online and offline marketing strategies for local and overseas settings.

Career Prospects:

  • Marketing Manager/Executive
  • Social Media creator/administrator
  • SEO executive/specialist
  • Marketing analyst
  • Content marketer
  • Digital strategist
  • Product Specialist/Executive
  • Brand Manager
  • Public Relations Executive
  • Corporate Communications Executive
  • and many more.

Core Subjects

Year 1

  • Accounting for Decision Making
  • English for Business Communication
  • Principles of Finance
  • Managerial Mathematics
  • Fundamental of Marketing
  • Digital Transformation Technologies
  • Managerial Statistics
  • English for Business Studies
  • Critical Thinking and Application in Management
  • Fundamentals of Economics
  • Management
  • Elective
  • Character Building
  • Fundamentals of Digital Competence with Basic
  • Programming
  • Character Development
  • U3


Year 2

  • Business Law
  • Organizational Behaviour
  • Mobile App Design & Development
  • Strategic Marketing
  • Media Publishing & Corporate Design
  • Consumer Behaviour
  • Integrated Marketing Communications
  • Human Resource Management
  • Business Analytics
  • Web Design
  • Marketing Research
  • Digital Marketing
  • Brand Management
  • Elective
  • U1
  • U2


Year 3

  • Global Marketing
  • Sales & Professional Business Marketing
  • Innovative Product Marketing
  • Capstone Project
  • Social Media Marketing
  • Industrial Training
  • Elective
  • Elective
  • U1
  • U4


Elective Modules
The 4 elective courses (total 12 credit hours) are to be chosen from any courses offered by FOM or other faculties except courses offered to Bachelor of Accounting (Hons). The following list are recommended:

  • Entrepreneurship
  • Relationship Marketing
  • Retail Marketing
  • Event Marketing
  • Leadership
  • Services Marketing
  • Psychology

*Open electives (subjects from other faculties) are also offered for students to consider*


University Subjects

  • U1 : Philosophy and Current Issues
    • Appreciation of Ethics and Civilizations
    • Bahasa Komunikasi 2 (for international students)
  • U2/U3: Integrity and Leadership (for international students)
  • U4 : MPU34xx

Entry Requirements

Academic Requirements

Full time
Mode
Degree
Level
36 Months
Duration
April, July, October
Intake
RM 55,720
Tution Fees

Would you like to apply to Bachelor of Marketing (Hons.)?