Cyberjaya

Malaysia

Find a comprehensive overview of the courses available at Multimedia University (MMU) Cyberjaya along with their respective fee structures.

MMU - Multimedia University - Courses and Fee Structure

Marketing

<p>The three-year specialised programme focuses on the latest trends through relevant and up-to-date courses which are in line with the digitalized trends within the industry. Students are nurtured with an in-depth understanding of the marketing concept, while supplemented with the fundamental and practical knowledge in creating online and offline marketing strategies for local and overseas settings.</p>
<p><strong>Career Prospects:</strong></p>
<ul>
<li>Marketing Manager/Executive</li>
<li>Social Media creator/administrator</li>
<li>SEO executive/specialist</li>
<li>Marketing analyst</li>
<li>Content marketer</li>
<li>Digital strategist</li>
<li>Product Specialist/Executive</li>
<li>Brand Manager</li>
<li>Public Relations Executive</li>
<li>Corporate Communications Executive</li>
<li>and many more.</li>
</ul>
<p><strong>Core Subjects</strong></p>
<p><strong>Year 1</strong></p>
<ul>
<li>Accounting for Decision Making</li>
<li>English for Business Communication</li>
<li>Principles of Finance</li>
<li>Managerial Mathematics</li>
<li>Fundamental of Marketing</li>
<li>Digital Transformation Technologies</li>
<li>Managerial Statistics</li>
<li>English for Business Studies</li>
<li>Critical Thinking and Application in Management</li>
<li>Fundamentals of Economics</li>
<li>Management</li>
<li>Elective</li>
<li>Character Building</li>
<li>Fundamentals of Digital Competence with Basic</li>
<li>Programming</li>
<li>Character Development</li>
<li>U3</li>
</ul>
<p><br /><strong>Year 2</strong></p>
<ul>
<li>Business Law</li>
<li>Organizational Behaviour</li>
<li>Mobile App Design &amp; Development</li>
<li>Strategic Marketing</li>
<li>Media Publishing &amp; Corporate Design</li>
<li>Consumer Behaviour</li>
<li>Integrated Marketing Communications</li>
<li>Human Resource Management</li>
<li>Business Analytics</li>
<li>Web Design</li>
<li>Marketing Research</li>
<li>Digital Marketing</li>
<li>Brand Management</li>
<li>Elective</li>
<li>U1</li>
<li>U2</li>
</ul>
<p><br /><strong>Year 3</strong></p>
<ul>
<li>Global Marketing</li>
<li>Sales &amp; Professional Business Marketing</li>
<li>Innovative Product Marketing</li>
<li>Capstone Project</li>
<li>Social Media Marketing</li>
<li>Industrial Training</li>
<li>Elective</li>
<li>Elective</li>
<li>U1</li>
<li>U4</li>
</ul>
<p><br /><strong>Elective Modules</strong><br /><em>The 4 elective courses (total 12 credit hours) are to be chosen from any courses offered by FOM or other faculties except courses offered to Bachelor of Accounting (Hons). The following list are recommended:</em></p>
<ul>
<li>Entrepreneurship</li>
<li>Relationship Marketing</li>
<li>Retail Marketing</li>
<li>Event Marketing</li>
<li>Leadership</li>
<li>Services Marketing</li>
<li>Psychology</li>
</ul>
<p><em>*Open electives (subjects from other faculties) are also offered for students to consider*</em></p>
<p><br /><strong>University Subjects</strong></p>
<ul>
<li>U1 : Philosophy and Current Issues
<ul>
<li>Appreciation of Ethics and Civilizations</li>
<li>Bahasa Komunikasi 2 (for international students)</li>
</ul>
</li>
<li>U2/U3: Integrity and Leadership (for international students)</li>
<li>U4 : MPU34xx</li>
</ul>

<ol><li>Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR</li><li>Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR</li><li>Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR</li><li>Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR</li><li>Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;</li></ol><p><strong><u>For Bachelor of Digital Enterprise Management (Hons) :</u></strong></p><p>Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English OR a minimum of Grade C in SPM/O-Level Mathematics and English or equivalent; OR</p><ol><li>Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00; OR</li><li>Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.*</li></ol><p><strong><u>Note:</u></strong></p><p>The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.</p><p>Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.</p><p>Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.</p><p>(English subject requirement does not apply to international students since they are required to meet certain scores of international English examination and privileged with certain exemptions)</p><p>* DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.</p>

Academic Requirements

<p><span style="font-weight: 400;">Multimedia University (MMU) Malaysia is a leading institution recognised for its strong focus on technology, innovation, and entrepreneurship. Established in 1997 as Malaysia's first private university, MMU offers diverse programmes in ICT, Engineering, Creative Multimedia, Business, and Law across its Cyberjaya and Melaka campuses. With an industry-driven curriculum and partnerships with global leaders like Huawei, Dell, and Intel, MMU equips students with practical skills and real-world insights. Students gain practical experience through advanced facilities such as multimedia labs, prototyping studios, and research centres in fields like cybersecurity, virtual reality, and robotics. MMU also fosters entrepreneurship through its Entrepreneurship Development Centre (EDC) providing mentorship, funding support, and business guidance. The university&rsquo;s Career Connect platform further enhances employability with career counselling, workshops, and job placements. With over 60,000 graduates excelling in industries worldwide and strong international exchange opportunities, MMU empowers students to thrive in today&rsquo;s competitive global landscape.</span></p>

Explore Multimedia University (MMU) Cyberjaya, Malaysia. Find comprehensive information on intakes, application deadlines, available scholarships, and diverse academic programs. Start your educational journey at MMU Cyberjaya.

Multimedia University MMU Cyberjaya​ | MMU Malaysia Intake, Scholarships

Multimedia University (MMU)

Get the latest news, announcements, events, and updates from Multimedia University (MMU) Cyberjaya. Stay informed about campus life, research, and achievements.

Multimedia University MMU News & Updates: Stay Informed

Multimedia University (MMU) Malaysia is a leading institution recognised for its strong focus on technology, innovation, and entrepreneurship.

April

July

October

Bachelor of Marketing (Hons.)

Education is an open stream for all those students who wish to make a career as a Teacher. The most sought after courses in Education Stream include –B.Ed and M.Ed  respectively. The languages is another stream that is very much in demand by those students who wish to be a master of a particular language and further be known for their language skills both written and oral.

Business & Marketing

<div class="col-md-12 col-sm-12 col-xs-12 engineering-details-left-top">
<h3 class="common-heading">Business Management &amp; Administration</h3>

<p class="common-text">Business Management &amp; Administration is the new stream in the Business Studies discipline. The stream is popular for the kind of professions that it offers to the young graduates pursuing it. The stream of Business Management &amp; Administration is in very much demand among those students who are planning to make their career in the field of management of Business Operations and any financial concern.</p>

<h3 class="common-heading">Basic Overview</h3>

<p class="common-text">The Bachelor of Business Administration or BBA is the bachelor degree that all the Commerce Graduates pursue to make a career in the coveted field of Business Administration. The students who have good communication skill and decision-making capability to handle a business concern can opt for this course.</p>

<ul class="eligibility">
	<li>Associated Branches:
	<ul>
		<li>
		<p class="common-text">Business Administration &amp; Operations</p>
		</li>
		<li>
		<p class="common-text">Business Management</p>
		</li>
		<li>
		<p class="common-text">Management Studies</p>
		</li>
		<li>
		<p class="common-text">Marketing Management</p>
		</li>
		<li>
		<p class="common-text">Human Resources</p>
		</li>
		<li><p class="common-text">Entrepreneurship</p>
		</li>
	</ul>
	</li>
</ul>

<h3 class="common-heading">Eligibility</h3>

<p class="common-text">The minimum eligibility to enrol in a Business Management &amp; Administration Course is PUC or Matriculation passed from any recognized schools in Malaysia.</p>

<h3 class="common-heading">Study Pathway</h3>

<p class="common-text">The students can as the first step should take up a course in Foundation or diploma. The students who further wish to explore this field should enrol in a bachelor course and then into masters course in Business Administration from any local or international campus of a foreign university in Malaysia.</p>
<h3 class="common-heading">Career Information</h3>
<p class="common-text">There are ample of profitable employment opportunities for the students who opt for the Business Management &amp; Administration stream. The most popular career options that this stream can offer to the students graduating can be &ndash; Business Analyst, Human Resource Officer, Operational Researcher, Project Manager, Sales Executive, Stock Broker, Marketing Executive and Management Consultant etc.</p>
</div>


A bachelor degree is the three year degree program undertaken by the students after schools to get a fair knowledge of their chosen discipline. The bachelor degree program is mandatory for students who wish to pursue higher education in their chosen fields. It also provides an edge to the students who wish to be a part of the industry in the desired fields post qualification. 

Degree

<div class="col-md-12 col-sm-12 col-xs-12 engineering-details-left-top"><p class="common-text">A bachelor degree is the three year degree program undertaken by the students after schools to get a fair knowledge of their chosen discipline. The bachelor degree program is mandatory for students who wish to pursue higher education in their chosen fields. It also provides an edge to the students who wish to be a part of the industry in the desired fields post qualification.</p><h3 class="common-heading">Basics or Overview of a Bachelor Degree Program</h3><p class="common-text">Students prefer bachelor degree programs to gain more knowledge of Industry as well as academics. Generally, a bachelor degree takes three years for completion and it&rsquo;s available in almost any discipline that one wishes to study. Those students who take Mathematics &amp; Science in their PUC or Intermediate can enroll themselves in a Bachelor of Science (B.Sc.) course. The course can be especially beneficial for students who wish to be a future scientist or interested in pursuing any other scientific career options. Similarly, a bachelor program also provides students an eligibility to participate in different competitive examinations conducted periodically by the government for several state services.</p>&nbsp;<h3 class="common-heading">Branches or Fields-</h3><p class="common-text">A bachelor program can be availed by the students in a number of disciplines, including Arts &amp; Science Engineering/ Technology, Commerce, Business Administration, Computer Applications, Fine Arts, Journalism, Fashion Designing.<br /><br />Students can chose their respective field of study as per their subjects studied in 10+2 or class 12th or according to their future career choices to be made in the long run.</p><h3 class="common-heading">Eligibility or Minimum Requirements</h3><p class="common-text">In order to enroll under a bachelor level study program, students should be PUC or intermediate qualified from the recognized state boards of Malaysia. .</p>&nbsp;<ul class="eligibility">		<ul>		<li>		<p class="common-text">For B.Sc Course: Intermediate passed with Mathematics or Science Group of subjects, i.e. Chemistry, Physics and Biology</p>		</li>		<li>		<p class="common-text">B.Com Course: Intermediate passed with Commerce, Accountancy and Economics or Business Studies</p>		</li>		<li>		<p class="common-text">BA Course: Intermediate passed with History, Civics, Geography, Fine Arts, Music, Mass Communication or any other subjects of Arts Stream</p>		</li>		<li>		<p class="common-text">BCA: 10+2 or PUC in Computer Studies or Computer Applications</p>		</li>		<li>		<p class="common-text">BBA: Higher Secondary School Certificate passed with Business Administration or any other Commerce group of subjects</p>		</li>		<li>		<p class="common-text">BE/ B.Tech: 10+2 with Mathematics as a compulsory paper</p>		</li>	</ul></ul><div class="clearfix">&nbsp;</div><br /><br />&nbsp;<h3 class="common-heading">Relevance of a Bachelor Degree Program</h3><p class="common-text">Now-a-days, the bachelor programs are specifically designed for the students to prepare them for the upcoming market and industrial or academic scenarios. As, more technical and scientific fields have emerged in the market that demand more specific skills for their work, hence, those students who have a specialization in the stated discipline prove to be indispensable. A bachelor program also provides the necessary edge to the students in terms of eligibility to apply for various vacancies announced periodically by the government in the job market.</p><h3 class="common-heading">Career Options</h3><p class="common-text">A student with a regular bachelor degree has more than 99% of chances of being short listed under various academic and professional fields on its successful completion. A student who has successfully completed, its three years of graduation will be considered eligible for the mid to senior level positions in any organization both private and public as per their demands as compared to a student who has a normal education.</p><ul class="eligibility">	Some interested facts &ndash;	<ul>		<li>		<p class="common-text">&bull; Recently, the Ministry of Higher Education Malaysia has put forward the idea of collaborating the Malaysian Higher Education institutions with the leading business houses so that the curriculum quality along with the moving out graduate would improve successfully.</p>		</li>		<li>		<p class="common-text">&bull; The Malaysian Universities have made it to the top in the world rankings in Early May, in terms of the international education that it offers to the young graduates from across the world.</p>			</ul>	</li></ul></div>

Labs & Workshops

Learning

Auditorium

Swimming Pool

Hostel / Accommodation

Library

Fitness Centre / GYM

Lecture Theaters

Clinic

MultiPurpose Hall

Development Centre

Outdoor Sports / Indoor Games

Discover top private universities in Malaysia with detailed campus info, course offerings, and rankings. Find the best institution for your education journey today!

Bachelor of Marketing (Hons.)

Multimedia University (MMU)

Selangor, Malaysia

Course

Entry Requirements

Academic Requirements

Would you like to apply to Bachelor of Marketing (Hons.)?

Students

Institutions

Get in touch