The Bachelor of Communication (Strategic Communication) (Hons.) focuses on the development of creativity, innovation, analytical and practical knowledge as well as skills directed towards strategic applications of communication to societal issues and organisational objectives.
Career Prospects:
- Corporate Communication Professional
- Media Writer
- Advertising and Sales Promotion Executive
- Strategic Communication Programme Personnel
- Corporate Communication Officer
- Public Information Officer
- Media Broadcaster
- Communication Adviser
- Public Relations Personnel
- Publicity Consultant
Core Subjects
Year 1
- Fundamentals of Strategic Communication
- Communication Theories
- Media Culture
- Fundamentals of English
- Stakeholders Management
- Media Law
- English for Academic Purposes
- Intercultural Communication
- Public Relations Strategies
- Marketing Communication Strategies
- Workplace Communication
Year 2
- Corporate Communication
- Social Media Strategies
- Media Publishing and Corporate Design
- Strategic Thinking and Planning
- Integrated Promotional Communication
- Semiotic Studies
- Multimedia Applications for Communication
Year 3
- Corporate Strategy
- Design Thinking for Strategic Communication
- Crisis Communication Strategy
- Event Planning and Management
- Corporate Reputation Management
- Corporate Advertising
- Corporate Writing
- Negotiation in Professional Contexts
- Capstone Project
- Internship
Elective Modules
- Creative Writing
- Consumer Trends
- Creativity and Innovation
- Becoming A Leader
- Corporate Training
- Professional Image and Etiquette
- Office Application for Professionals
- Spanish Language 1
- Korean Language
- French Language 1
- Chinese Level 1
- Japanese Language 1
- German Language 1
- Spanish Language 2
- Korean Language 2
- French Language 2
- Chinese Level 2
- Japanese Language 2
- German Language 2
- Spanish Language 3
- Korean Language 3
- French Language 3
- Chinese Level 3
- Japanese Language 3
MPU Courses
U1
- Hubungan Etnik
- Tamadun Islam dan Tamadun Asia
- Pengajian Malaysia 3 (International Students)
- Bahasa Malaysia Komunikasi 2 (International Students)
U2
- Bahasa Kebangsaan A
- Entrepreneurship and Lean Start-up
U3
- Stress & Well-Being among Malaysians
U4
- Personal Social Responsibility