Graduates of this programme will acquire the fundamental knowledge, skills and techniques of organisational management, as well as core knowledge in the application of multimedia and ICT for strategic purposes in managing various business organisations. The three-year programme will nurture students with leadership values with an understanding of the fundamentals of operation and strategic management as well as the utilisation of technology based on identified competitiveness factors.
Career Prospects:
- Executives and Managers for Human Resource Management
- Business Management
- Project Management
- Business Development
- Sales
- Education
Core Subjects
Year 1
- Management
- Managerial Mathematics
- Principles of Financial Accounting
- Principles of Management Accounting
- Managerial Statistics
- Fundamental of Marketing
- English for Business Studies
- Entrepreneurship
- Advanced Managerial Statistics
- Fundamentals of Economics
- Principles of Finance
- Digital Transformation Technologies
- Critical Thinking and Applications in Management
Year 2
- Elective 1
- Business & Society
- Global Management
- Business Law
- Project Management
- Production and Operation Management
- English for Business Communication
- Strategic Management
- Management of Technology
- Organizational Behavior
- TQM for Managers
- Business Analytics
- Analytical Programming
Year 3
- Management Decision Science
- Industrial Training
- Research Methodology
- Leadership
- Psychology
- Human Resource Management
- Elective 2
- Elective 3
- Elective 4
Elective Modules
- Global Marketing
- Leadership
- Small Business Management
- Change and Innovation Management
- Labour Economics
- Digital Media in Business
- Product Planning and Management
- Investments
- Seminar in Web Marketing
- Tourism Marketing
- Event Marketing
- Theory of Inventive Problem Solving
- Environmental and Resource Economics
University Subjects
- U1 Hubungan Etnik
- U1 TITAS
- U4 Co-curriculum
- U2 Bahasa Malaysia
- U3 Introduction to Multicultural Studies/ Stress and Well-Being among Malaysian/ Islamic Institutions in Malaysia
- U1 – Pengaijan Malaysia
- U1 – BM Komunikasi 2
- U2 – Foreign Language
- U2 Entrepreneurship in Cross Border E-commerce