This three-year programme nurtures students with an in-depth understanding of the concept of marketing management and communication. Special focus is given on international marketing, specifically objectives and resources of an organisation on global environmental opportunities and needs. Students will be taught how to interpret extensive market and operational information, develop an intuitive sense of customer and competitor motivations, and apply creativity in framing strategic marketing initiatives in light of implementation considerations and financial targets. Soft skills such as strategic thinking, public speaking and analytical thinking are covered.

Career Prospects:

• Marketing executives
• industrial marketers
• product development managers
• business and marketing strategists
• service quality experts
• customer relationship managers

Core Subjects

Year 1

• Financial Accounting for Managers
• Information Systems Concepts
• Mathematics for Managers
• Fundamental of Marketing
• English for Business Studies
• Fundamental of Finance
• Introductory Macroeconomics
• Understanding Management
• Statistics for Managers
• Fundamental of Business And Entrepreneurship
• Managing Organisational Behaviour
• Business Marketing

Year 2

• Management Accounting for Managers
• Introductory Microeconomics
• English for Business Communication
• Managing Human Resource
• Understanding Consumer
• Psychology
• Business and Commercial laws
• Business Information Systems
• Quality and Operations Management
• Market Planning and Management
• Industrial Training

Year 3

• Business Ethics
• Marketing Research Methods
• Promotional Marketing
• Marketing in Service Industries
• Retailing
• Management of Strategy
• Marketing Management Research Project
• Strategic Marketing
• Malaysian Economy
• Electronic Business
• Business-to-business Marketing

Elective Modules
TWO (2) subjects should be taken from the following:

• Brand Management
• International Marketing
• Selling and Sales Management
• Supply Chain Management
• Social Media and Digital Marketing
• Enterprise Systems Planning and Management

University Subjects
Year 1

• U2 – Bahasa Kebangsaan A or Foreign Language
• U1 – Hubungan Etnik OR Pengajian Malaysia 3 and Well-Being among Malaysians / Islamic Institutions

Year 2

• U1 – TITAS OR Bahasa Melayu Komunikasi 2 in Malaysia
• U3 – Introduction to Multicultural Studies in Malaysia / Stress and wellbeing among Malaysians/Islamic Institutions in Malaysia

Year 3

• U4 – Co-curriculum