Bachelor of Mass Communication (Hons) is an undergraduate programme designed to equip students with the knowledge, skills, and practical experience necessary to excel in the field of mass communication. This programme provides a comprehensive understanding of communication theories, principles, and practices, as well as the ability to effectively communicate with diverse audiences through various media channels.

Objectives of Bachelor of Mass Communication

• Develop a solid understanding of communication theories, models, and concepts.
• Acquire practical skills in various communication mediums, such as writing, public speaking, and media production.
• Cultivate critical thinking and problem-solving skills to analyse complex communication challenges and develop effective solutions.
• Enhance interpersonal skills, including communication, negotiation, and teamwork.
• Understand the ethical implications of communication and media practices.