The Bachelor in Marketing with Psychology programme uniquely combines marketing with psychology to provide you with in-depth knowledge of how purchasing decisions are made by consumers and how business relationships are influenced by marketing strategies. Through the Psychology component, you will learn how an individual’s psychology can influence his spending, and comprehend the psychology behind online marketing.

Year One

• Introduction to Psychology
• Practices of Management
• Cognitive Psychology
• Developmental Psychology

Year Two

• Marketing Management
• Service Marketing
• Social Psychology
• Marketing Research

Year Three

• International Marketing
• Psychology of the Internet
• Industrial Training