This programme provides students with an academically challenging and career-relevant education that integrates business and psychology. It offers a strong foundation in both disciplines, equipping students with insights into human behavior, personality, and decision-making—key skills that enhance business strategies.

Students will explore specialised modules such as Foundations in Psychology, Cognition and Perception, Personality, Developmental and Social Psychology, Abnormal Psychology, Social Behaviour and Individual Differences, Consumer Psychology, and Research Methodology.

Graduates with this qualification are well-suited for roles in marketing, sales, and human resources, where their understanding of consumer behavior and psychology provides a competitive edge. This unique combination of business and psychology knowledge makes them highly valuable in today’s dynamic corporate environment.