This programme provides students with a deep understanding of key marketing concepts while equipping them with the skills needed to succeed in professional marketing careers. Students will gain expertise in consumer behavior, brand management, and strategic marketing practices, preparing them for the dynamic world of business.

The curriculum includes specialised modules such as Consumer Behaviour, Global Marketing, Integrated Marketing Communication, Marketing and Sales Management, Marketing Research, New Product and Innovation Management, and Service Marketing.

Graduates can pursue careers as Marketing Personnel, Sales Personnel, Advertising Executives, Product Managers, Bankers, and Marketing Consultants, among many other roles in the marketing and business sectors.